Say hello to Pay & Glo
We helped revamp O2's pay-as-you-go service with a new 20-second spot.
"Say hello to Pay & Glo", the ad begins, as young people wearing neon make-up dance in the background. A series of digital ads highlight the service as "the brightest bits of O2".
Guy Moore, Creative Director, VCCP said of the work: "Renaming and reshaping the exceptionally crowded Pay As You Go category and then bringing it to life with the striking images and photographic talents of Warren Du Preez and Nick Thornton Jones was an absolute delight. We’re chuffed to bits."