Life is too short for just one car.
Germans love cars. Still, they only buy a car every 6 years on average. If you are an online automotive marketplace and want to increase your visitors, this is not enough. We wanted to make people check out cars every day, not every 6 years.
So we started challenging the common attitude towards cars. We questioned the rational approach to cars in terms of value, status, or reason. And instead, we inspired them to give in to their inner desire for having as many cars as possible in your life. So while driving one car, we wanted them to already think about ...
Which one is your next?