On digital posters, viewers only got tempting glimpses of the car because it was partly veiled by key words set in the Kia typeface. The type then subsides to reveal the new Sportage in all its glory. Mark Hopkins, Kia’s UK Marketing Drector was suitably impressed: “The Temptation Through Typography campaign is bold, confident and true, getting to the heart of what the Kia Sportage is all about. We’re thrilled with the results so far.”
Which would suggest that the temptation really did prove irresistible.