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Business Sense

client

easyJet

capabilities

Business

date

01/06/2018

We wanted to make flying easyJet for business a badge of honour.

What was the challenge?

To make flying easyJet for business a badge of honour and thus reverse the misconception of a trade off between price for quality. 

How did we meet that challenge?

Our creative idea ‘Business Sense’ celebrated business people who rejected establishment thinking and embraced a more progressive and efficient way to do business - redefining the category. 

Off the back of our work we've seen a 25% increase in seat sales, improved revenue per seat by 5.9%, and seen business travel become one of the biggest success stories for easyJet; just under a fifth of their passengers are now people who are travelling for business.

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This was a Business project for easyJet

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