The Official Food of JOMO
We call it FOMO, Fear Of Missing Out: the anxiety that ‘something cool’ is happening elsewhere, and you’re not there to experience it.
The reality, however, is that most nights out are not what they are cracked up to be and most of us often wish we were staying in, at home with friends or family.
Our latest campaign with Domino’s celebrates just that, encouraging people to turn their back on one evening and bravely say “nah, I’m chilling”. Reassuring them that they are good right where they are and proclaiming that Domino’s is indeed ‘The Official Food of JOMO’; The Joy Of Missing Out.
When you boil it down, what a lot of brands spend their time doing is getting you to carpe-the-diem. We relish the opportunity to do the exact opposite - celebrating a night in with Domino's as an active choice. If you're suffering from FOMO, then JOMO is your less pretentious, more relaxed remedy - I mean, I know where I'd rather be. Sam Heath, Creative Director (VCCP)