The new campaign tells a touching story of generosity.
VCCP and Cadbury have launched a new campaign for their chocolate biscuit favourite Fingers with a touching story of generosity and emerging friendship. The work follows the recent relaunch of their biscuit portfolio under the platform 'Cadburyness Baked In'.
Cadbury biscuits are special because the chocolate isn’t just any chocolate - it’s the signature taste of Cadbury. Cadbury brings people together; it's the taste that everyone in Britain knows and loves, bringing back shared experiences and memories.