We launched their first ever out-of-home campaign in partnership with Gen Z-er’s favourite, Snapchat, to target a fashion forward group that knew of ASOS but were shopping elsewhere.
We were bold enough to launch their unique ‘Go Play’ Snapcode as a teaser across high street OOH formats in the lead up to the brand launch itself. Engagement levels and volume of downloads far exceeded expectation as well as rivalled other active digital channels.
This was followed by launch activity running on large format high impact sites in key urban and retail locations in order to build further brand fame as well as interaction.
The campaign results were astonishing, with consideration metrics moving up to 7 points, (higher than any other ASOS campaign), search volumes soared and category sales grew 135% year on year.
Defying retail gloom, the whole brand grew 23% year on year.