Ah Christmas, truly the most wonderful time of the year, and the time every brand is trying to harness customers’ feel-good festive cheer to improve their results.
The competition between brands to capture consumers’ attention has pushed Christmas advertising spending to over £6B in the UK alone. In such an overcrowded landscape, let’s take a look at how brands are using technology and ingenuity to be noticed, particularly how they are using the 5 senses to do so.
Just as no Christmas wish list is complete without the latest gadget, no Curious post would be complete without many advertisers’ new favourite toy; AR.
The Business Fairy Digital Marketing Agency are selling Christmas Cards this year which have an extra AR message when viewed through your smart device. One example they show is of a greetings card with a cartoon of John Lennon and Yoko Ono under mistletoe but when the card is viewing through a phone, a video of Lennon’s Imagine plays over the top.
Hijacking physical spaces for extra advertising doesn’t require the latest technology or expensive digital creations though.
Whether through AR, or outrage, brands are continually thinking of new ways to stand out from the crowd, particularly around Christmas time, and 2019 is sure to have much more innovation in store. But for now, we wish you a Merry Christmas from the whole Curious team.
The Curious programme is made up of a combination of always-on content curation (blogs/article and a bi-weekly digest) alongside dedicated 'seasons', in which we host a series of deep-dive talks on a given theme or topic.