Interactive Experiences

Welcome to VCCP iX, our experience design and technology studio

Customer experience has become a critical success factor for brands, and VCCP has built a market-leading team of designers and engineers to help our clients meet the high expectations of the modern, connected consumer.

VCCP iX combines insight, creativity, and technical expertise to design and build exceptional interactive experiences for famous brands including O2, Domino’s, easyJet, The FA and Kia.

What we do

New products and services

We continuously work to improve our clients’ customer experience through innovation. Our lean and agile process of Imagine, Make, Grow takes ideas from post-it note to prototype and all the way through to high-performing digital products.

Interface Design

Our UX and UI teams create integrated interactive experiences for the web, on mobile, in-store and on emerging platforms like AR, chat and voice.

Software Development

Our technology and engineering teams develop software to power interactive experiences in any channel. We are platform agnostic but have architecture, front-end and back-end capabilities with expertise in Adobe, Sitecore and Kentico.

Experience Design

We plan, design and build websites, apps and services to be human-centred, frictionless and lovable experiences that drive business performance and bring brands to life. We call this Emotive Design.

Project Management

We develop, support and maintain digital platforms in collaboration with our clients’ in-house teams. We offer blended or fully out-sourced models for UX, UI, front-end and back-end resources.


Across the team, we support our clients with consultancy for their CX strategy, marketing technology stack, data services, personalisation model, measurement frameworks, innovation roadmap and agile ways of working.

Our People

Adrian Gans Head of VCCP iX

Adrian is Head of VCCP iX, an experience design and engineering studio within VCCP that makes digital products and services for clients including O2, Kia, Domino's and the FA. Adrian joined VCCP as Innovation Director in 2015 after numerous years running the strategy and planning teams at both Fullsix and Razorfish. Prior to going agency side, Adrian worked in-house to launch multi-channel retail at Kingfisher PLC and had the dubious honour of watching the dotcom bubble burst at in 1999.

Get in touch

Our Offices