Fitness First


Advertising, Digital



My motivation got killed off halfway through Season 6
Motivation. We all have it, but it’s an incredibly fragile thing. Keep doing those same old fitness routines and you’re sure to bore it to death.
Fortunately, Fitness First offers the solution: variety. With more classes and equipment than any other, we have what it takes to keep your motivation alive.
We took to the web with a national campaign spearheaded by online films; 75, 30 and 15s, and to the streets with DOOH.
Using humour, in a category traditionally dominated by generic ‘action’, created intrigue and cut-through while living up to our brand position, Keep Fit Interesting.
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This was an Advertising and Digital project for Fitness First

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