Keep Fit Interesting


Fitness First



We positioned Fitness First as the more premium option.

With so many gyms and “systems” out there vying to get you fit, we needed to position Fitness First as the more premium option. Fact is, no other gym offers as many ways to get into shape and stay healthy as Fitness First, and no other gym has more advanced facilities and equipment. All this ladders up to the most interesting gym offering on the market, so we created a new brand platform to help them communicate this.

Now Fitness First is primed to… Keep Fit Interesting.

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This was an
Advertising, Content & Social and Digital
project for Fitness First
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