How Fit Feels

Client

Fitness First

Capabilities

Advertising, Experiential

Date

18/07/2016

Is fitness down to how you look or how you feel? Through a unique social experiment called #howfitfeels we decided to find out. How? We prevented 3 gym junkies from getting their daily workout fix. Cruel? More so than we ever imagined! But we also helped 3 very unfit people start their fitness journey. The result? A compelling online series that caused quite a stir.

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This was an
Advertising and Experiential
project for Fitness First
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