Australians should be ‘more like Beryl’.
Jennifer Williams, chief marketing officer, Compare the Market said:”The Simplesness philosophy that underpins our ongoing campaign is designed to inspire Australians to stop putting reviewing and switching household policies into the ‘too hard basket’. Compare the Market’s comparison service empowers Australians to take back control of their finances, and save both time and money, by enabling consumers to easily compare and switch if they find a better value product.”
Australians should be ‘more like Beryl’ and stop wasting money on overpriced energy plans or unnecessarily expensive car insurance policies. Part of Compare the Market’s Simplesness philosophy is to give people back the headspace and wallet space that is normally reserved for ‘boring’ jobs like reviewing insurance policies. ‘Million Rubles’ inspires Australians to use Compare the Market’s service then reap the rewards, enabling them to focus on more important things in life – which for Beryl was splashing out on a flamboyant outfit!
Says Williams: “Unlike many of our TVCs that focus on one particular insurance category, ‘Million Rubles’ aims to demonstrate the breadth of Compare the Market’s comparison service. We offer a whole wallet of solutions, enabling consumers to compare and save across a wide range of insurance, personal finance and energy products. It’s customers that use us for multiple product comparisons that tend to enjoy the largest savings.”