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There's a glass and half in everyone

Client

Cadbury

Capabilities

Advertising

Date

7/09/2018

It's the little things.

Our new positioning, 'There's a glass and a half in everyone', shines a light on the kindness and generosity that we see in society every day, and which facilitates moments of real human connection. Our first creative under the new global brand platform is centred on the nation’s favourite chocolate, Cadbury Dairy Milk, and sees the brand embrace an authentic and caring approach, capturing the spirit of the nation in a way that individual consumers can relate to. 

It takes Cadbury back to its roots; a family brand founded on generous principles.

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This was an Advertising project for Cadbury

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