{"id":9732,"date":"2025-03-14T16:24:14","date_gmt":"2025-03-14T16:24:14","guid":{"rendered":"https:\/\/www.vccp.com\/prague\/?post_type=work&#038;p=9732"},"modified":"2025-04-25T13:09:12","modified_gmt":"2025-04-25T12:09:12","slug":"komercni-banka-monsters-of-fraud","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/czechia\/work\/komercni-banka\/komercni-banka-monsters-of-fraud","title":{"rendered":"Monsters of Fraud"},"content":{"rendered":"<div class=\"lazyblock-text-full-width-RqcmA wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p>Komer\u010dn\u00ed banka is committed to creating a safer banking environment for everyone. Beyond responding to cyber and financial threats, they continuously develop innovative solutions that make secure banking effortless. Our challenge was to make these threats feel real and relatable\u2014without resorting to fear.<\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-1QERpi wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        We take an innovative approach to security\u2014not only protecting our clients\u2019 finances with cutting-edge technology but also educating and encouraging them to take an active role in their defense. \n        <cite>Hana Kov\u00e1\u0159ov\u00e1, Executive Director for Brand Strategy and Communications<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-Z1nNgi wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p>We set out to communicate banking security in a fresh, engaging way. Because online fraud can seem abstract or distant, we needed to turn invisible risks into something tangible. Enter our monsters\u2014playful yet menacing creatures representing different financial threats, lurking in everyday situations.<\/p>\n<p>Through a mix of humor and realism, these creatures make complex security risks easier to understand. By making the unseen seen, we help people stay alert, informed, and one step ahead of online fraud.<\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-carousel-27aPzK wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\r\n    <div class=\"container container--spaced-sm\">\r\n\r\n      <div id=\"imageCarousel\" class=\"carousel slide  carousel--with-indicators  \" data-ride=\"carousel\" data-interval=\"0\">\r\n        \r\n                \r\n        <div class=\"carousel-inner\">\r\n          \r\n                              \r\n          <div class=\"carousel-item  active\">\r\n          \r\n                        <div class=\"embed-responsive embed-responsive-16by9\" data-component=\"video\">\r\n              <iframe data-src=\"https:\/\/player.vimeo.com\/video\/1065907325?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>                          <\/div>\r\n                      \r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                        <div class=\"embed-responsive embed-responsive-16by9\" data-component=\"video\">\r\n              <iframe data-src=\"https:\/\/player.vimeo.com\/video\/1066382042?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>                          <\/div>\r\n                      \r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                        <div class=\"embed-responsive embed-responsive-16by9\" data-component=\"video\">\r\n              <iframe data-src=\"https:\/\/player.vimeo.com\/video\/1065920151?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>                          <\/div>\r\n                      \r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                        <div class=\"embed-responsive embed-responsive-16by9\" data-component=\"video\">\r\n              <iframe data-src=\"https:\/\/player.vimeo.com\/video\/1078326420?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>                          <\/div>\r\n                      \r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                        <div class=\"embed-responsive embed-responsive-16by9\" data-component=\"video\">\r\n              <iframe data-src=\"https:\/\/player.vimeo.com\/video\/1078326097?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>                          <\/div>\r\n                      \r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                        <div class=\"embed-responsive embed-responsive-16by9\" data-component=\"video\">\r\n              <iframe data-src=\"https:\/\/player.vimeo.com\/video\/1078373442?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>                          <\/div>\r\n                      \r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                    \r\n        <\/div>\r\n        \r\n                <div class=\"carousel-controls\">\r\n          <a class=\"carousel-control-prev btn btn-sm btn-icon-only h5 btn-theme-black\" href=\"#imageCarousel\" role=\"button\" data-slide=\"prev\">\r\n          <svg class=\"icon \"><use xlink:href=\"https:\/\/www.vccp.com\/czechia\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/icons.svg#icon-left-open\"><\/use><\/svg>\r\n            <span class=\"sr-only\">Previous<\/span>\r\n          <\/a>\r\n    \r\n          <a class=\"carousel-control-next btn btn-sm btn-icon-only h5 btn-theme-black\" href=\"#imageCarousel\" role=\"button\" data-slide=\"next\">\r\n            <svg class=\"icon \"><use xlink:href=\"https:\/\/www.vccp.com\/czechia\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/icons.svg#icon-right-open\"><\/use><\/svg>\r\n            <span class=\"sr-only\">Next<\/span> \r\n          <\/a>\r\n        <\/div>\r\n                \r\n                <ol class=\"carousel-indicators\">\r\n                              <li data-target=\"#imageCarousel\" data-slide-to=\"0\" class=\"active\"><\/li>\r\n                              <li data-target=\"#imageCarousel\" data-slide-to=\"1\" class=\"\"><\/li>\r\n                              <li data-target=\"#imageCarousel\" data-slide-to=\"2\" class=\"\"><\/li>\r\n                              <li data-target=\"#imageCarousel\" data-slide-to=\"3\" class=\"\"><\/li>\r\n                              <li data-target=\"#imageCarousel\" data-slide-to=\"4\" class=\"\"><\/li>\r\n                              <li data-target=\"#imageCarousel\" data-slide-to=\"5\" class=\"\"><\/li>\r\n                            <\/ol>\r\n        \r\n      <\/div>\r\n\r\n    <\/div>\r\n  <\/section>\r\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":74,"template":"","class_list":["post-9732","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988"],"client_id":"9430","hero_video":"","hero_image":{"ID":9733,"id":9733,"title":"Komerc\u030cni\u0301 banka: Ove\u030cr\u030ceni\u0301 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banka \u2013 Monsters of Fraud","meta-description":"Komer\u010dn\u00ed banka is committed to creating a safer banking environment for everyone. Our challenge was to make these threats feel real and relatable\u2014without resorting to fear.","social-media-image":false,"relateditems":[{"relateditem":{"ID":9611,"post_author":"63","post_date":"2024-03-11 09:45:17","post_date_gmt":"2024-03-11 09:45:17","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp class=\\u0022p1\\u0022\\u003eCommittment and support go hand in hand, acting as interconnected forces. Building on the success of last year's \\u0022Committed to Good\\u0022 campaign, Komer\u010dn\u00ed Banka unveils a new one inspired by the transformative power of support - in ice hockey, in life, and in banking.\\u003c\/p\\u003e\\n\\u003cp class=\\u0022p1\\u0022\\u003eStarring the world-renowned \u201cProfessional Crowd Ignitor\u201d Cameron Hughes, it celebrates the power of support in achieving goals, echoing the bank's values. We follow the story of a young hockey player, driven by her parents' unwavering support as she she strives to become a successful athlete.\\u003c\/p\\u003e\\n\\u003cp class=\\u0022p1\\u0022\\u003eCameron Hughes embodies the spirit of Komer\u010dn\u00ed Banka's approach to supporting its clients. Hana Kov\u00e1\u0159ov\u00e1, Head of Brand Strategy at Komer\u010dn\u00ed Banka, states: \\u0022We share common values with Cameron, such as determination, support, encouragement, joy, and energy. We believe that even small acts of support can make a significant difference, and that by working together, we can achieve more.\\u0022\\u003c\/p\\u003e\",\"blockId\":\"ZBlDri\",\"blockUniqueClass\":\"lazyblock-text-full-width-ZBlDri\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"921952720\",\"blockId\":\"ksgXh\",\"blockUniqueClass\":\"lazyblock-video-ksgXh\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp class=\\u0022p1\\u0022\\u003eThe campaign coincides with a special offer for those who open an account with Komer\u010dn\u00ed Banka during the campaign period. New clients who experience Komer\u010dn\u00ed Banka's services for the first time this spring will receive a bonus of 2,000 CZK.\\u003c\/p\\u003e\",\"blockId\":\"ZT2XET\",\"blockUniqueClass\":\"lazyblock-text-full-width-ZT2XET\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"921953615\",\"blockId\":\"Z2fQgVh\",\"blockUniqueClass\":\"lazyblock-video-Z2fQgVh\"} \/-->","post_title":"The power of support","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"komercni-banka-the-power-of-support","to_ping":"","pinged":"","post_modified":"2025-04-07 08:36:14","post_modified_gmt":"2025-04-07 07:36:14","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/prague\/?post_type=work&#038;p=9611","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":9720,"post_author":"63","post_date":"2025-03-03 13:55:20","post_date_gmt":"2025-03-03 13:55:20","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp class=\\u0022p1\\u0022\\u003eThe energy landscape is shifting, and E.ON is leading the way. While people recognize the need for change, skepticism holds them back\u2014new energy solutions can seem complicated or even unrealistic. But the transformation isn\u2019t on the horizon; it\u2019s already happening. With \u201c\\u003cstrong\\u003eIt\u2019s on us,\\u003c\/strong\\u003e\u201d we set out to challenge the perception that switching to smarter energy is difficult, proving that with E.ON, it\u2019s not only possible but surprisingly straightforward.\\u003c\/p\\u003e\",\"blockId\":\"1uvAw9\",\"blockUniqueClass\":\"lazyblock-text-full-width-1uvAw9\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"We want to show that the energy transition is not just a vision of the future, but a reality we are helping to create today.\",\"quotee\":\"Simona Bl\u00e1hov\u00e1, E.ON\",\"blockId\":\"Z2pXL4o\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Z2pXL4o\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp class=\\u0022p1\\u0022\\u003eTo bring this to life, we introduced Martin My\u0161i\u010dka as the face of the campaign\u2014a character whose dry skepticism mirrors the doubts many people have about new energy solutions. Across a series of ads, he questions, hesitates, and raises an eyebrow\u2014only to be met with E.ON\u2019s clear, functional, and ready-to-use solutions. The first wave of the campaign focuses on solar panels and customer care, with other solutions\u2014such as heat pumps and electricity sharing\u2014rolling out throughout the year.\\u003c\/p\\u003e\",\"blockId\":\"Av5gD\",\"blockUniqueClass\":\"lazyblock-text-full-width-Av5gD\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22video-source%22:%22vimeo%22,%22video-id%22:%221062024466%22,%22image-1152x648%22:%22%22,%22text%22:%22%22%7D,%7B%22video-source%22:%22vimeo%22,%22video-id%22:%221062024484%22,%22image-1152x648%22:%22%22,%22text%22:%22%22%7D%5D\",\"arrow-controls\":true,\"dot-controls\":true,\"blockId\":\"ZnL2yz\",\"blockUniqueClass\":\"lazyblock-carousel-ZnL2yz\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"I\u2019m truly impressed by the great performances that brought to life unique and memorable characters we can build on long-term to develop E.ON\u2019s distinctive brand world.\",\"quotee\":\"Marek Farka\u0161, Creative Director VCCP\",\"blockId\":\"Z25Pftq\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Z25Pftq\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22video-source%22:%22vimeo%22,%22video-id%22:%221122840578%22,%22image-1152x648%22:%22%22,%22text%22:%22%22%7D,%7B%22video-source%22:%22vimeo%22,%22video-id%22:%221122840547%22,%22image-1152x648%22:%22%22,%22text%22:%22%22%7D,%7B%22video-source%22:%22vimeo%22,%22video-id%22:%221122840612%22,%22image-1152x648%22:%22%22,%22text%22:%22%22%7D,%7B%22video-source%22:%22vimeo%22,%22video-id%22:%221122840636%22,%22image-1152x648%22:%22%22,%22text%22:%22%22%7D%5D\",\"arrow-controls\":true,\"dot-controls\":true,\"blockId\":\"Z1JN0OO\",\"blockUniqueClass\":\"lazyblock-carousel-Z1JN0OO\"} \/-->","post_title":"It\u2019s on us","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"e-on-its-on-us","to_ping":"","pinged":"","post_modified":"2025-10-02 14:02:46","post_modified_gmt":"2025-10-02 13:02:46","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/prague\/?post_type=work&#038;p=9720","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}}],"related_content_title":"You may also like","hide_related_items":[],"visible_on_home_page":["1"]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/czechia\/wp-json\/wp\/v2\/work\/9732","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/czechia\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/czechia\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/czechia\/wp-json\/wp\/v2\/users\/74"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/czechia\/wp-json\/wp\/v2\/media?parent=9732"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}