{"id":9720,"date":"2025-03-03T13:55:20","date_gmt":"2025-03-03T13:55:20","guid":{"rendered":"https:\/\/www.vccp.com\/prague\/?post_type=work&p=9720"},"modified":"2025-10-02T14:02:46","modified_gmt":"2025-10-02T13:02:46","slug":"e-on-its-on-us","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/czechia\/work\/e-on\/e-on-its-on-us","title":{"rendered":"It\u2019s on us"},"content":{"rendered":"
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The energy landscape is shifting, and E.ON is leading the way. While people recognize the need for change, skepticism holds them back\u2014new energy solutions can seem complicated or even unrealistic. But the transformation isn\u2019t on the horizon; it\u2019s already happening. With \u201cIt\u2019s on us,<\/strong>\u201d we set out to challenge the perception that switching to smarter energy is difficult, proving that with E.ON, it\u2019s not only possible but surprisingly straightforward.<\/p>\n <\/div>\n<\/section><\/div>\n\n

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\n We want to show that the energy transition is not just a vision of the future, but a reality we are helping to create today. \n Simona Bl\u00e1hov\u00e1, E.ON<\/cite> <\/blockquote>\n\n <\/div>\n <\/section><\/div>\n\n
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To bring this to life, we introduced Martin My\u0161i\u010dka as the face of the campaign\u2014a character whose dry skepticism mirrors the doubts many people have about new energy solutions. Across a series of ads, he questions, hesitates, and raises an eyebrow\u2014only to be met with E.ON\u2019s clear, functional, and ready-to-use solutions. The first wave of the campaign focuses on solar panels and customer care, with other solutions\u2014such as heat pumps and electricity sharing\u2014rolling out throughout the year.<\/p>\n <\/div>\n<\/section><\/div>\n\n

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