{"id":9695,"date":"2024-11-11T13:22:58","date_gmt":"2024-11-11T13:22:58","guid":{"rendered":"https:\/\/www.vccp.com\/prague\/?post_type=work&#038;p=9695"},"modified":"2025-11-03T10:41:20","modified_gmt":"2025-11-03T10:41:20","slug":"albert-the-christmas-magic-of-excellent-food","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/czechia\/work\/albert\/albert-the-christmas-magic-of-excellent-food","title":{"rendered":"The Christmas magic of excellent food"},"content":{"rendered":"<div class=\"lazyblock-text-full-width-Z1gMNlJ wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p class=\"p1\">This holiday season, together with Albert we set out to explore what makes Christmas truly magical. Acknowledging the stress that comes with the season, we wanted to remind everyone that it\u2019s not about perfection\u2014it\u2019s about the real, memorable moments.<\/p>\n<p class=\"p1\">Built on Albert\u2019s trusted platform, \u201cIt\u2019s worth eating better,\u201d the campaign brings the spotlight to the Excellent range, highlighting how great food can elevate those festive moments that matter most.<\/p>\n<p class=\"p1\">No matter how much we plan, the holidays tend to bring their own delightful chaos. Instead of glossing over these moments, we embraced them. The result is a warm and honest story that fits right into Albert\u2019s tradition of heartfelt Christmas tales. It\u2019s a reminder that when the food is truly excellent, little mishaps don\u2019t matter; what stands out is the time spent together. The centerpiece of the campaign is a moving TV spot set to the timeless music of Louis Armstrong.<\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-video-Zz4Gsx wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/1028326830?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-1Lkea0 wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p class=\"p1\">Albert believes that excellent food should be within everyone\u2019s reach, and they continue in their commitment of giving back to the community. This holiday season, Albert has pledged to donate 7.6 million meals to food banks, including fresh food like meat and dairy for the first time \u2013 a 1.6 million meal increase from last year.<\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-video-ZJohtE wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/1028327036?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-carousel-9EvUy wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\r\n    <div class=\"container container--spaced-sm\">\r\n\r\n      <div id=\"imageCarousel\" class=\"carousel slide  carousel--with-indicators  \" data-ride=\"carousel\" data-interval=\"0\">\r\n        \r\n                \r\n        <div class=\"carousel-inner\">\r\n          \r\n                              \r\n          <div class=\"carousel-item  active\">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2024\/11\/Carousel-Albert.png 1152w\">\r\n                <img data-src=\"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2024\/11\/Carousel-Albert.png\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive 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<\/section>\r\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":63,"template":"","class_list":["post-9695","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988"],"hero_video":"","hero_image":{"ID":9698,"id":9698,"title":"LP header","filename":"LP-header.png","filesize":1026858,"url":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2024\/11\/LP-header.png","link":"https:\/\/www.vccp.com\/czechia\/work\/albert\/albert-the-christmas-magic-of-excellent-food\/attachment\/lp-header-13","alt":"","author":"63","description":"","caption":"","name":"lp-header-13","status":"inherit","uploaded_to":9695,"date":"2024-11-11 13:42:17","modified":"2024-11-11 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Christmas magic of excellent food","meta-description":"This holiday season, together with Albert we set out to explore what makes Christmas truly magical. Acknowledging the stress that comes with the season, we wanted to remind everyone that it\u2019s not about perfection\u2014it\u2019s about the real, memorable moments.","social-media-image":false,"relateditems":false,"related_content_title":"You may also like","hide_related_items":[],"visible_on_home_page":["1"]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/czechia\/wp-json\/wp\/v2\/work\/9695","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/czechia\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/czechia\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/czechia\/wp-json\/wp\/v2\/users\/63"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/czechia\/wp-json\/wp\/v2\/media?parent=9695"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}