{"id":9682,"date":"2024-10-02T15:34:31","date_gmt":"2024-10-02T14:34:31","guid":{"rendered":"https:\/\/www.vccp.com\/prague\/?post_type=work&#038;p=9682"},"modified":"2025-04-07T08:35:39","modified_gmt":"2025-04-07T07:35:39","slug":"pilsner-urquell-perfectly-small-pilsner","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/czechia\/work\/pilsner-urquell\/pilsner-urquell-perfectly-small-pilsner","title":{"rendered":"Perfectly small Pilsner"},"content":{"rendered":"<div class=\"lazyblock-text-full-width-Z14L7Ur wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p><span style=\"font-weight: 400\">Magnificent in taste, iconic in status, perfect in its small size. Big enough for some self-mockery. Our first work for Pilsner Urquell local markets champions the small bottle, reaching out to a growing group of occassional beer drinkers who seek a stylish experience and a great-tasting beer \u2013 even if chugging a large one in five minutes is not your style.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">The new communication reflects the changing market and the needs of a new generation of consumers. <\/span><span style=\"font-weight: 400\">With the aim of reaching the segment of occasional beer drinkers, the Pilsner Urquell brand put focus on 0.33-liter returnable bottles, combining emphasis on quality and tradition with light humor.\u00a0<\/span><\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-video-Z13GDGa wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/924679455?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-Z1mNCb6 wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        We have returned to the classic beer codes and to what people love about Pilsner, and approached it with a lightness and exaggeration that only a brand like Pilsner Urquell can afford. \n        <cite>Jakub Cabej\u0161ek, Creative Director<\/cite>      <\/blockquote>\n\n    <\/div>\n  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