{"id":9641,"date":"2024-07-31T17:07:54","date_gmt":"2024-07-31T16:07:54","guid":{"rendered":"https:\/\/www.vccp.com\/prague\/work\/%client_name%\/the-deadly-games"},"modified":"2025-03-12T09:15:00","modified_gmt":"2025-03-12T09:15:00","slug":"the-deadly-games","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/czechia\/work\/people-in-need\/the-deadly-games","title":{"rendered":"The Deadly Games"},"content":{"rendered":"
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\r\n u003cpu003eu003cspan style=u0022font-weight: 400u0022u003eCzech NGO u003c\/spanu003eu003cbu003ePeople in Needu003c\/bu003eu003cspan style=u0022font-weight: 400u0022u003e is launching a new campaign in partnership with u003c\/spanu003eu003cbu003eVCCP Pragueu003c\/bu003eu003cspan style=u0022font-weight: 400u0022u003e titled \u2018The Deadly Games\u2019, which highlights the atrocities taking place in countries where they operate while public attention is focused on the world\u2019s biggest sporting event.u003c\/spanu003eu003c\/pu003enu003cpu003eu003cspan style=u0022font-weight: 400u0022u003eBy contrasting sporting clashes at the Olympic Games with genuine life and death conflict, the campaign aims to draw attention to human rights and justice and to support fundraising for People in Need projects in the countries it operates in.u003c\/spanu003eu003c\/pu003enu003cpu003eu003cspan style=u0022font-weight: 400u0022u003e\u2018The Deadly Games\u2019 focuses attention on the fact that while the eyes of the world are on the Olympic Games, much bloodier struggles are taking place in many of the participating countries.u003c\/spanu003eu003c\/pu003enu003cpu003eu003cspan style=u0022font-weight: 400u0022u003eRunning across social, print and online, the campaign features images of human rights issues and conflict in countries where the Czech NGO is currently working.u003c\/spanu003eu003c\/pu003enu003cpu003eu003cspan style=u0022font-weight: 400u0022u003eFor an authentic look, VCCP Prague and global content creation studio Girlu0026amp;Bear Prague worked with photojournalists from around the world including Carlos Herrera from Nicaragua and Edu Ponces from Spain, to select the images.u003c\/spanu003eu003c\/pu003enu003cpu003eu003cspan style=u0022font-weight: 400u0022u003eThe images are captioned with the names of Olympic sports and the caption: \u201cMany countries around the world are forcing their people to take part in a much bloodier competition.\u201du003c\/spanu003eu003c\/pu003enu003cpu003eu003cspan style=u0022font-weight: 400u0022u003eThrough the campaign, People In Need aims to draw public attention to the real life atrocities in the countries it operates in which will be overshadowed by coverage of sporting achievement, to remind people that these events deserve the same focus at this time, and to drive fundraising for its projects.u003c\/spanu003eu003c\/pu003enu003cpu003eu003cbu003eNadiia Ivanovau003c\/bu003eu003cspan style=u0022font-weight: 400u0022u003e, u003c\/spanu003eu003cbu003eDirector of the Centre for Human Rights and Democracyu003c\/bu003eu003cspan style=u0022font-weight: 400u0022u003e, said: \u201cFor more than 25 years, People in Need has been building close partnerships in 20 countries with activists and journalists who are trying to resist regimes that do not hesitate to use brutal force against their own citizens. We wanted to take the opportunity to highlight human rights violations, because dictators and autocrats like to use the big sporting events that were created to promote peace, to legitimise their brutal regimes instead.\u201du003c\/spanu003eu003c\/pu003e \r\n \r\n \t\t\t <\/div>\r\n \r\n
\r\n \t\tu003cpu003eu003cspan style=u0022font-weight: 400u0022u003eThe campaign is based on a provocation: what if the same disciplines we see at the Olympic Games were to appear in the everyday lives of our fellow citizens around the world? The 100m sprint is a race for survival while crossing borders and seeking asylum. Wrestling is a struggle against authority in order to protest peacefully.u003c\/spanu003eu003c\/pu003enu003cpu003eu003cspan style=u0022font-weight: 400u0022u003eThe campaign was developed on a pro bono basis and will be supported by a reactive content strategy framed around sporting achievement. It will track events in the countries where People in Need operates while these countries are fighting for medals and produce scores and rankings. After the campaign ends, People in Need will work with local artists to design and produce medals for the u0022winnersu0022 of The Deadly Games.u003c\/spanu003eu003c\/pu003enu003cpu003eu003cbu003eMiguel Molinau003c\/bu003eu003cspan style=u0022font-weight: 400u0022u003e, u003c\/spanu003eu003cbu003eSenior Creative at VCCP Pragueu003c\/bu003eu003cspan style=u0022font-weight: 400u0022u003e, added: u0022The project was born out of the desire to use our voice and resources to shine a light on issues that are important to us: human rights and equality. We are extremely happy to continue raising important issues with People in Need.\u201du003c\/spanu003eu003c\/pu003enu003cpu003eu003cspan style=u0022font-weight: 400u0022u003eVCCP Prague previously created the award-winning \u2018M1nute of Silence\u2019 campaign for People in Need in 2022, condemning human rights abuse during Qatar’s hosting of the football World Cup.u003c\/spanu003eu003c\/pu003enu003cpu003eu003cspan style=u0022font-weight: 400u0022u003eFor more information about the campaign, visit u003c\/spanu003eu003ca href=u0022http:\/\/www.thedeadlygames.comu0022u003eu003cspan style=u0022font-weight: 400u0022u003ewww.thedeadlygames.comu003c\/spanu003eu003c\/au003eu003c\/pu003e \t\t<\/div>\r\n \t\t\r\n <\/div>\r\n \r\n <\/div>\r\n<\/section><\/div>\n\n
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\n The project was born out of the desire to use our voice and resources to shine a light on issues that are important to us: human rights and equality. \n Miguel Molina, Senior Creative at VCCP Prague<\/cite> <\/blockquote>\n\n <\/div>\n <\/section><\/div>\n\n
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