{"id":9611,"date":"2024-03-11T09:45:17","date_gmt":"2024-03-11T09:45:17","guid":{"rendered":"https:\/\/www.vccp.com\/prague\/?post_type=work&p=9611"},"modified":"2025-04-07T08:36:14","modified_gmt":"2025-04-07T07:36:14","slug":"komercni-banka-the-power-of-support","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/czechia\/work\/komercni-banka\/komercni-banka-the-power-of-support","title":{"rendered":"The power of support"},"content":{"rendered":"
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Committment and support go hand in hand, acting as interconnected forces. Building on the success of last year’s “Committed to Good” campaign, Komer\u010dn\u00ed Banka unveils a new one inspired by the transformative power of support – in ice hockey, in life, and in banking.<\/p>\n

Starring the world-renowned \u201cProfessional Crowd Ignitor\u201d Cameron Hughes, it celebrates the power of support in achieving goals, echoing the bank’s values. We follow the story of a young hockey player, driven by her parents’ unwavering support as she she strives to become a successful athlete.<\/p>\n

Cameron Hughes embodies the spirit of Komer\u010dn\u00ed Banka’s approach to supporting its clients. Hana Kov\u00e1\u0159ov\u00e1, Head of Brand Strategy at Komer\u010dn\u00ed Banka, states: “We share common values with Cameron, such as determination, support, encouragement, joy, and energy. We believe that even small acts of support can make a significant difference, and that by working together, we can achieve more.”<\/p>\n <\/div>\n<\/section><\/div>\n\n

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