{"id":9555,"date":"2023-10-03T10:15:07","date_gmt":"2023-10-03T09:15:07","guid":{"rendered":"https:\/\/www.vccp.com\/prague\/?post_type=work&#038;p=9555"},"modified":"2023-10-03T10:15:08","modified_gmt":"2023-10-03T09:15:08","slug":"with-good-energy-you-can-do-more","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/czechia\/work\/e-on\/with-good-energy-you-can-do-more","title":{"rendered":"With good energy, you can do more"},"content":{"rendered":"<div class=\"lazyblock-text-full-width-1LSbvI wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p class=\"p1\">E.ON came to us with the exciting challenge of evolving their brand communication to encompass a wider range of topics, solidifying their status as a top category player. The new campaign built around the slogan &#8220;With good energy, you can do more,&#8221; a playful reimagining of E.ON&#8217;s brand message, is the first result of our new cooperation.<\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-video-ZUcvqs wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/870293086?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-FCKHz wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        VCCP&#8217;s concept won us over with its wit, simplicity, and adaptability across different channels to meet our brand&#8217;s evolving needs. \n        <cite>Simona Bl\u00e1hov\u00e1, Head of ATL &amp; Campaigns at E.ON<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-Z2ufAlK wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p class=\"p1\">For the first phase of the campaign, we&#8217;re zeroing in on E.ON&#8217;s core brand attributes and introducing timely price reductions as heating season approaches. The new creative will feature across multiple platforms and underscore E.ON&#8217;s stability, affordability, reliability, and sustainability.<\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-video-nUauE wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/870293256?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-ZStLoq wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        &#8220;Watt a joy to work with playful concepts. The energy sector offers a diverse range of communication styles\u2014from corporate and tactical to almost whimsical. We believe we&#8217;ve found a unique, entertaining angle for E.ON.&#8221;\n \n        <cite>Marek Farka\u0161, Creative Director at VCCP<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-ZlXyDG wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p class=\"p1\">To bring our vision to life, we&#8217;ve teamed up with production company Cinq and the directorial duo Wolfberg, as well as Slovenian photographer Ursa Premik.<\/p>\n  <\/div>\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":63,"template":"","class_list":["post-9555","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988"],"client_id":"9553","hero_video":"","hero_image":{"ID":9556,"id":9556,"title":"Screenshot 2023-10-02 at 12.03.55 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