{"id":9495,"date":"2023-06-27T13:37:03","date_gmt":"2023-06-27T12:37:03","guid":{"rendered":"https:\/\/www.vccp.com\/prague\/?post_type=work&#038;p=9495"},"modified":"2023-06-27T13:37:04","modified_gmt":"2023-06-27T12:37:04","slug":"better-for-you-better-for-czechia","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/czechia\/work\/albert\/better-for-you-better-for-czechia","title":{"rendered":"Better for you, better for Czechia"},"content":{"rendered":"<div class=\"lazyblock-text-full-width-Z1IReJI wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p class=\"p1\">\u201cBetter food is better for everyone\u201d is a belief that fuels Albert\u2019s mission to inspire Czechs to eat better. Buying and eating local is one of the key pillars of this purpose, and that\u2019s why Albert dedicated their latest campaign to local farmers and producers. Highlighting the people behind their plump blueberries, traditionally dried garlic, organic milk kefir or buttery sweet buns, we show the customers a direct link between the food they find on the shelves every day and the locals who produced it. Using localized OOH placements, we also showcase and promote the businesses in their home regions.<\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-carousel-7zRt6 wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\r\n    <div class=\"container container--spaced-sm\">\r\n\r\n      <div id=\"imageCarousel\" class=\"carousel slide  carousel--with-indicators  \" data-ride=\"carousel\" data-interval=\"0\">\r\n        \r\n                \r\n        <div class=\"carousel-inner\">\r\n          \r\n                              \r\n          <div class=\"carousel-item  active\">\r\n          \r\n                        <div class=\"embed-responsive embed-responsive-16by9\" data-component=\"video\">\r\n              <iframe data-src=\"https:\/\/player.vimeo.com\/video\/838597542?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>                          <\/div>\r\n                      \r\n    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allowfullscreen title=\"\"><\/iframe>                          <\/div>\r\n                      \r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                        <div class=\"embed-responsive embed-responsive-16by9\" data-component=\"video\">\r\n              <iframe data-src=\"https:\/\/player.vimeo.com\/video\/838597634?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>                          <\/div>\r\n                      \r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                    \r\n        <\/div>\r\n        \r\n                <div class=\"carousel-controls\">\r\n          <a class=\"carousel-control-prev btn btn-sm btn-icon-only h5 btn-theme-black\" href=\"#imageCarousel\" role=\"button\" data-slide=\"prev\">\r\n          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data-src=\"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2023\/06\/05817_Albert_Lokalni_partneri_WEB_1152x648_V01.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2023\/06\/05817_Albert_Lokalni_partneri_WEB_1152x648_V012.jpg 1152w\">\r\n                <img data-src=\"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2023\/06\/05817_Albert_Lokalni_partneri_WEB_1152x648_V012.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            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