{"id":9477,"date":"2023-06-05T09:21:36","date_gmt":"2023-06-05T08:21:36","guid":{"rendered":"https:\/\/www.vccp.com\/prague\/?post_type=work&p=9477"},"modified":"2023-06-05T09:21:36","modified_gmt":"2023-06-05T08:21:36","slug":"unexpected-traditions-the-surprising-charms-of-the-czech-republic","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/czechia\/work\/czechtourism\/unexpected-traditions-the-surprising-charms-of-the-czech-republic","title":{"rendered":"Unexpected Traditions – the surprising charms of the Czech Republic"},"content":{"rendered":"
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A campaign about traditions, but fresh and surprising – that was, in short, our brief from CzechTourism for a campaign promoting the Czech Republic as a unique tourist destination, with the goal of reviving the country\u2019s tourism to pre-pandemic levels. No cliches, no photos of Charles bridge at magic hour – the challenge was to defy expectations, breathe new life into traditional travel narratives and showcase the country’s rich cultural heritage in a fresh and unexpected way.<\/span><\/p>\n <\/div>\n<\/section><\/div>\n\n

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\n We recognize that traditions are often regarded as a hallmark of a remarkable travel experience. But at the same time, they can be seen as a bit boring. \n Daniel Brachtl, Marketing Manager at CzechTourism<\/cite> <\/blockquote>\n\n <\/div>\n <\/section><\/div>\n\n
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We disregarded the expected, million-times-seen images and instead highlighted how unique traditions in the country\u2019s 14 regions shape their contemporary identity. In each of the regions, we shine a spotlight on their lesser-known tourist attractions and showcase the unexpected gems that lie within, from historical landmarks, to modern architecture, natural wonders, local flavors and more. \u201cUnexpected traditions\u201d is a long-term platform to be developed further in the future, creating a lasting impression of a country brimming with traditions that never fail to surprise.<\/span><\/p>\n <\/div>\n<\/section><\/div>\n\n

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