{"id":9411,"date":"2023-04-05T10:34:21","date_gmt":"2023-04-05T09:34:21","guid":{"rendered":"https:\/\/www.vccp.com\/prague\/?post_type=work&#038;p=9411"},"modified":"2023-04-05T10:34:22","modified_gmt":"2023-04-05T09:34:22","slug":"keepers-of-the-craft-the-story-of-pilsner-urquell","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/czechia\/work\/pilsner-urquell\/keepers-of-the-craft-the-story-of-pilsner-urquell","title":{"rendered":"Keepers of the Craft &#8211; the story of Pilsner Urquell"},"content":{"rendered":"\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-4b2eccd6 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-0dfbf163 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-4b2eccd6 wp-block-group-is-layout-flex\">\n<p class=\"has-text-align-center\"><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n<div class=\"lazyblock-text-full-width-1mzFIf wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p><!-- wp:paragraph {\"align\":\"center\"} --><\/p>\n<p class=\"has-text-align-center\">Pilsner Urqell is an undisputed love brand among the Czechs. However, that\u2019s not necessarily the case abroad &#8211; and it has been an honor to be appointed as the agency tasked with changing that perception. Specifically, telling the world a story of the original pilsner lager, which has remained true to its taste since 1842.<\/p>\n<p><!-- \/wp:paragraph --> <!-- wp:paragraph {\"align\":\"center\"} --><\/p>\n<p class=\"has-text-align-center\">The new creative platform, Keepers of the Craft, introduces new heroes who relentlessly protect the original recipe. With the same commitment to craft as the Pilsen brewmasters themselves, we collaborated with some of the best local talent, such as the director duo Wolfberg, editor Filip Mal\u00e1sek or architect Henrich Bor\u00e1ros, to produce films that bring the story of Pilsner Urquell to life.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-video-Z1kmDai wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/814401746?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-video-2mTRrC wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/814407685?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":32,"template":"","class_list":["post-9411","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988"],"client_id":"9413","hero_video":"","hero_image":{"ID":9414,"id":9414,"title":"Frame 18","filename":"Frame-18.png","filesize":1561207,"url":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2023\/04\/Frame-18.png","link":"https:\/\/www.vccp.com\/czechia\/work\/pilsner-urquell\/keepers-of-the-craft-the-story-of-pilsner-urquell\/attachment\/frame-18","alt":"","author":"32","description":"","caption":"","name":"frame-18","status":"inherit","uploaded_to":9411,"date":"2023-04-03 21:16:50","modified":"2023-04-03 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