{"id":9389,"date":"2023-03-08T07:38:38","date_gmt":"2023-03-08T07:38:38","guid":{"rendered":"https:\/\/www.vccp.com\/prague\/?post_type=work&#038;p=9389"},"modified":"2023-04-24T12:17:20","modified_gmt":"2023-04-24T11:17:20","slug":"alberts-menu-of-the-week-inspires-home-cooking","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/czechia\/work\/albert\/alberts-menu-of-the-week-inspires-home-cooking","title":{"rendered":"Albert&#8217;s Menu of the Week inspires home cooking"},"content":{"rendered":"<div class=\"lazyblock-text-full-width-CmJHf wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p>Albert has long been committed to inspiring its customers to eat quality food. However, many households are now struggling with soaring costs of living.\u00a0<\/p>\n<p><span style=\"font-weight: 400\">Magdalena Nov\u00e1kov\u00e1, Brand Marketing Manager in Albert<\/span><span style=\"font-weight: 400\"> commented: &#8220;With Albert&#8217;s Menu of the Week, we aim to help people to still treat themselves to meals that they would typically enjoy in a restaurant, without breaking the bank.\u201d\u00a0<\/span><\/p>\n<p>The initiative was born at VCCP and made possible thanks to a strong partnership with Albert. Lubo\u0161 Jahoda, Business Director at VCCP, explains: \u201cThe cost of restaurant meals has increased significantly, but so have the bills for groceries, putting pressure on households to make tough choices. Albert&#8217;s Menu of the Week was created in response to these circumstances. It\u2019s a brilliant example of an insight-driven communication idea evolving into an integrated business initiative.\u201d The ongoing series features TV ads providing home-cooking inspiration, recipes in the Albert magazine and corresponding deals in stores.<\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-video-Z1SHBzT wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/805631377?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-video-Z2980d4 wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/805631991?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":32,"template":"","class_list":["post-9389","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988"],"client_id":"8522","hero_video":"","hero_image":{"ID":9390,"id":9390,"title":"header albert (1)","filename":"header-albert-1.png","filesize":1452564,"url":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2023\/03\/header-albert-1.png","link":"https:\/\/www.vccp.com\/czechia\/work\/albert\/alberts-menu-of-the-week-inspires-home-cooking\/attachment\/header-albert-1","alt":"","author":"32","description":"","caption":"","name":"header-albert-1","status":"inherit","uploaded_to":9389,"date":"2023-03-07 17:09:41","modified":"2023-03-07 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