{"id":9323,"date":"2022-08-18T16:27:22","date_gmt":"2022-08-18T15:27:22","guid":{"rendered":"https:\/\/www.vccp.com\/prague\/?post_type=work&#038;p=9323"},"modified":"2022-08-18T16:29:41","modified_gmt":"2022-08-18T15:29:41","slug":"back-to-school","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/czechia\/work\/luxor\/back-to-school","title":{"rendered":"Back to school"},"content":{"rendered":"<div class=\"lazyblock-two-column-text-quote-image-ZsF4Tp wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p><span class=\"il\">Luxor<\/span>, a local bookstore retailer, has appointed us as their first creative agency ever. Even though books are the heart of the business, our challenge was to present the brand\u2019s wide range of product categories and services, which differentiate\u00a0<span class=\"il\">Luxor<\/span>\u00a0from the ever growing competitor set of online shops, dramatically commoditizing the market.\u00a0<\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>Our first campaign brief was all about Back to school and the proposition was straightforward &#8211;\u00a0<span class=\"il\">Luxor<\/span>\u00a0is a one-stop-shop for everything a young student will need for the start of a new school year. Combined with attentive shop assistants, there\u2019s no reason why both kids and parents shouldn\u2019t walk out accomplished and happy.\u00a0<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-video-1iPbJY wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/740373095?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<ul class=\"wp-block-filebird-block-filebird-gallery wp-block-gallery columns-3 is-cropped\"><\/ul>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"841\" height=\"595\" data-id=\"9328\" src=\"https:\/\/www.vccp.com\/prague\/wp-content\/uploads\/sites\/6\/2022\/08\/1.jpg\" alt=\"\" class=\"wp-image-9328\" srcset=\"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2022\/08\/1.jpg 841w, https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2022\/08\/1-300x212.jpg 300w, https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2022\/08\/1-768x543.jpg 768w\" sizes=\"auto, (max-width: 841px) 100vw, 841px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"841\" height=\"595\" data-id=\"9329\" src=\"https:\/\/www.vccp.com\/prague\/wp-content\/uploads\/sites\/6\/2022\/08\/2.jpg\" alt=\"\" class=\"wp-image-9329\" srcset=\"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2022\/08\/2.jpg 841w, https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2022\/08\/2-300x212.jpg 300w, https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2022\/08\/2-768x543.jpg 768w\" sizes=\"auto, (max-width: 841px) 100vw, 841px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"841\" height=\"595\" data-id=\"9330\" src=\"https:\/\/www.vccp.com\/prague\/wp-content\/uploads\/sites\/6\/2022\/08\/3.jpg\" alt=\"\" class=\"wp-image-9330\" srcset=\"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2022\/08\/3.jpg 841w, https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2022\/08\/3-300x212.jpg 300w, https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2022\/08\/3-768x543.jpg 768w\" sizes=\"auto, (max-width: 841px) 100vw, 841px\" 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