{"id":9279,"date":"2022-05-03T00:32:00","date_gmt":"2022-05-02T23:32:00","guid":{"rendered":"https:\/\/www.vccp.com\/prague\/?post_type=work&#038;p=9279"},"modified":"2022-06-01T11:30:01","modified_gmt":"2022-06-01T10:30:01","slug":"better-food-is-better-for-everyone","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/czechia\/work\/albert\/better-food-is-better-for-everyone","title":{"rendered":"Better food is better for everyone"},"content":{"rendered":"<div class=\"lazyblock-two-column-text-quote-image-Z1ATKS6 wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          &#8220;It&#8217;s worth to eat better&#8221;                  <\/blockquote>\r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p><span style=\"font-weight: 400\">We&#8217;ve been signing off all Albert communication in the last years. While our focus was on the quality of food and inspiring people to shake up their eating habits, this time we&#8217;re writing a new chapter in the brand&#8217;s long term strategy. &#8220;The food we eat has an effect beyond our personal experience. That&#8217;s why in Albert we believe that better food should not only be delicious, but also healthier, environment-friendly, and should support local farmers and suppliers. Better food is better for everyone,&#8221; Kate\u0159ina Harris, marketing VP of Albert, explains.<\/span><\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-video-Z1bMoPC wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/704506339?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-1xNTPU wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p><span style=\"font-weight: 400\">Opening this topic in the world which is becoming dazed by sustainability claims needed a fresh angle, that&#8217;s why we decided to frame the whole message around kids and their curious questions. Executive Creative Director Dejan \u0160tajnberger comments: &#8220;Kids have the amazing ability to ask questions we wouldn&#8217;t have asked ourselves. They&#8217;re not yet influenced by our ingrained patterns and can see things for what they really are, with naivety which can be incredibly valuable. Plus it&#8217;s them who represents our future and will be most impacted by the consequences of what we eat today.&#8221;<\/span><\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-video-12i6TM wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/704506043?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-Z1tjk8m wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p><span style=\"font-weight: 400\">The new communication platform will become our next long term framework, offering a new reason why it&#8217;s worth to eat better. We&#8217;re proud to work with a retailer brave enough to build their communication on products important for our future, committing to this mission for the long term, throughout their future communication.\u00a0<\/span><\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-video-Z1URyE2 wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/704505430?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":32,"template":"","class_list":["post-9279","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988"],"client_id":"8522","hero_video":"","hero_image":{"ID":9309,"id":9309,"title":"zrzka","filename":"zrzka-scaled.jpeg","filesize":4003922,"url":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2022\/05\/zrzka-scaled.jpeg","link":"https:\/\/www.vccp.com\/czechia\/work\/albert\/better-food-is-better-for-everyone\/attachment\/zrzka","alt":"","author":"32","description":"","caption":"","name":"zrzka","status":"inherit","uploaded_to":9279,"date":"2022-06-01 08:29:54","modified":"2022-06-01 08:29:54","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/czechia\/wp-includes\/images\/media\/default.png","width":2560,"height":1708,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2022\/05\/zrzka-150x150.jpeg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2022\/05\/zrzka-300x200.jpeg","medium-width":300,"medium-height":200,"medium_large":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2022\/05\/zrzka-768x512.jpeg","medium_large-width":640,"medium_large-height":427,"large":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2022\/05\/zrzka-1024x683.jpeg","large-width":640,"large-height":427,"1536x1536":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2022\/05\/zrzka-1536x1025.jpeg","1536x1536-width":1536,"1536x1536-height":1025,"2048x2048":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2022\/05\/zrzka-2048x1366.jpeg","2048x2048-width":2048,"2048x2048-height":1366,"Header":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2022\/05\/zrzka-1920x720.jpeg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2022\/05\/zrzka-1920x960.jpeg","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2022\/05\/zrzka-768x768.jpeg","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2022\/05\/zrzka-307x615.jpeg","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2022\/05\/zrzka-768x960.jpeg","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2022\/05\/zrzka-1200x630.jpeg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2022\/05\/zrzka-768x768.jpeg","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2022\/05\/zrzka-768x384.jpeg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2022\/05\/zrzka-307x615.jpeg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"","meta-description":"","social-media-image":false,"relateditems":false,"related_content_title":"You may also like","hide_related_items":[],"visible_on_home_page":["1"]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/czechia\/wp-json\/wp\/v2\/work\/9279","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/czechia\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/czechia\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/czechia\/wp-json\/wp\/v2\/users\/32"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/czechia\/wp-json\/wp\/v2\/media?parent=9279"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}