{"id":9236,"date":"2022-02-23T08:47:00","date_gmt":"2022-02-23T08:47:00","guid":{"rendered":"https:\/\/www.vccp.com\/prague\/?post_type=work&#038;p=9236"},"modified":"2022-03-14T14:48:54","modified_gmt":"2022-03-14T14:48:54","slug":"listen-to-your-heart","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/czechia\/work\/servier\/listen-to-your-heart","title":{"rendered":"Listen to your heart"},"content":{"rendered":"<div class=\"lazyblock-text-full-width-ZbWN9O wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p>There has been a lot of campaigns telling us to listen to our hearts. But in none of them, our hearts were talking to us through bloody writings on the wall. What might seem like a Sunday night bloody thriller is actually our new campaign for Servier, aiming to raise awareness of the problems with hypertension and encourage prevention.<\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-video-13HxQ0 wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/672662402?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-Z2qhTsA wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n         \n        <cite>Targetting people who might be the endangered group and those already diagnosed, we produced two ads breaking the cliches of pharmaceutical advertising, addressing their bad habits and the risk that comes with this behavior. <\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>\n\n<div class=\"lazyblock-video-Z2ogiUM wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/672663196?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-1KI7RH wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        \u201eHypertension can be a silent killer, so the bloody writings on the wall were a great creative expression of our message, even if a bit controversial in this category. Rather than to scare people, the goal is to encourage them to acknowledge the potential risk and realize prevention is key.\u201c \n              <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":31,"template":"","class_list":["post-9236","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988"],"client_id":"9234","hero_video":"","hero_image":{"ID":9238,"id":9238,"title":"KV_restauracee","filename":"KV_restauracee-1.jpg","filesize":435633,"url":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2022\/02\/KV_restauracee-1.jpg","link":"https:\/\/www.vccp.com\/czechia\/work\/servier\/listen-to-your-heart\/attachment\/kv_restauracee-2","alt":"","author":"32","description":"","caption":"","name":"kv_restauracee-2","status":"inherit","uploaded_to":9236,"date":"2022-02-02 08:47:15","modified":"2022-02-02 08:47:15","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/czechia\/wp-includes\/images\/media\/default.png","width":1910,"height":960,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2022\/02\/KV_restauracee-1-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2022\/02\/KV_restauracee-1-300x151.jpg","medium-width":300,"medium-height":151,"medium_large":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2022\/02\/KV_restauracee-1-768x386.jpg","medium_large-width":640,"medium_large-height":322,"large":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2022\/02\/KV_restauracee-1-1024x515.jpg","large-width":640,"large-height":322,"1536x1536":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2022\/02\/KV_restauracee-1-1536x772.jpg","1536x1536-width":1536,"1536x1536-height":772,"2048x2048":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2022\/02\/KV_restauracee-1.jpg","2048x2048-width":1910,"2048x2048-height":960,"Header":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2022\/02\/KV_restauracee-1-1910x720.jpg","Header-width":1910,"Header-height":720,"Square":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2022\/02\/KV_restauracee-1-720x720.jpg","Square-width":720,"Square-height":720}},"meta-title":"","meta-description":"","social-media-image":false,"relateditems":false,"related_content_title":"You may also like","hide_related_items":[],"visible_on_home_page":["1"]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/czechia\/wp-json\/wp\/v2\/work\/9236","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/czechia\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/czechia\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/czechia\/wp-json\/wp\/v2\/users\/31"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/czechia\/wp-json\/wp\/v2\/media?parent=9236"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}