{"id":8903,"date":"2019-08-01T14:00:00","date_gmt":"2019-08-01T13:00:00","guid":{"rendered":"https:\/\/www.vccp.com\/prague\/?post_type=work&#038;p=8903"},"modified":"2020-08-26T16:48:45","modified_gmt":"2020-08-26T15:48:45","slug":"be-restless","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/czechia\/work\/unicreditbank\/be-restless","title":{"rendered":"Be Restless"},"content":{"rendered":"<div class=\"lazyblock-two-column-text-quote-image-Z1vqFFK wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p>Being familiar with the international UniCredit concept Real Life Banking, it should come as no surprise that it was again the people \u2013 and their needs \u2013 that we placed in the centre of our new campaign. The latest series of TV spots celebrate life as it happens \u2013 and IT HAPPENS \u2013 to everyone.<\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>It certainly happens for a couple with five children. For a girl who wants to learn to sea dive \u2013 which she finally does. For a sculptor who in the ends destroys her entire work just to improve it. For a guy who \u2013 \u2013 \u2013 feel free to complete the sentence here, every finish is possible here. And that\u00b4s exactly the thing.\u00a0<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-bold-2wHM3h wp-block-lazyblock-text-full-width-bold\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n\n    <h4>&#8220;We basically became documentarians of people\u00b4s lives. We observed them and managed to create authentic portrayals of real lives. We showed UniCredit customers as they truly are.\u201d<\/h4>\n\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-video-2LO7I wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/172595063?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-Zv4SBG wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          The world is full of people who always strive for more. That is why they need superior services, modern products and fair treatment.                  <\/blockquote>\r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>It is exactly the various characteristics and every-day tricky situations that make people rely on their trustworthy bank for a support \u2013 every day, everywhere.\u00a0<\/p>\n<p>People who\u00a0are restless, always want more, take matters to your own hands, explore, try something new, dream \u2013 or better yet\u2026<\/p>\n<p>\u2026fulfil those dreams\u00a0change the world to the better.<\/p>\n<p>The campaign draws on the internationally introduced concept delivering concrete answers and benefits to everything UniCredit\u00b4s customers face in their real life. The simple, intuitive, open-minded communication works due a clear brand promise: a long-term partnership for real life.<\/p>\n<p>The two waves of our TV spots were directed by Ken Karpel and produced by Target, and were accompanied by banners on the most popular sites as well as by activities on social networks.\u00a0<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-video-21MbTl wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/172596237?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  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