{"id":8892,"date":"2020-05-04T13:33:49","date_gmt":"2020-05-04T12:33:49","guid":{"rendered":"https:\/\/www.vccp.com\/prague\/?post_type=work&p=8892"},"modified":"2020-08-27T15:40:31","modified_gmt":"2020-08-27T14:40:31","slug":"good-things-are-worth-sharing","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/czechia\/work\/starobrno\/good-things-are-worth-sharing","title":{"rendered":"Good things are worth sharing"},"content":{"rendered":"
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In the country famous for its high consumption of beer, one wouldn\u2019t think people need to be reminded to take every opportunity to share it with others. Yet somehow, we all agree we don\u2019t spend enough time altogether over a nice cold glass. So here it is. The simplest, the loveliest way to relax and make each other happy \u2013 to get together at one huge table, drink beer and simply be.<\/p> \t\t<\/div>\r\n \t\t\r\n <\/div>\r\n \r\n <\/div>\r\n<\/section><\/div>\n\n

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\n \u201cNowadays, many people view life as difficult and overly complicated. They wish to go back to a simpler, nicer way of living when people just talk to each other, just like that. Starobrno, a regional beer brand from Southern Moravia, is best positioned to bring up these values again,\u201c \n says Henri de la Barre, VCCP Planning Director.<\/cite> <\/blockquote>\n\n <\/div>\n <\/section><\/div>\n\n
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“Random people come in the garden for a beer, having been invited while passing by. The spot shows how nice and how easy it is to meet up and share! We all should do it more often.”<\/h4>\n

That\u2019s why we decided to build our campaign on the welcoming attitude and hospitality, great assets of this particular Moravian region, and to set our carefully structured TV spot into a village house garden, portraying an ordinary summer evening.<\/p>\n <\/div>\n<\/section><\/div>\n\n

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