{"id":8867,"date":"2019-09-04T10:08:27","date_gmt":"2019-09-04T09:08:27","guid":{"rendered":"https:\/\/www.vccp.com\/prague\/?post_type=work&#038;p=8867"},"modified":"2020-08-26T16:33:01","modified_gmt":"2020-08-26T15:33:01","slug":"o2-boxes","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/czechia\/work\/o2\/o2-boxes","title":{"rendered":"O2 Boxes"},"content":{"rendered":"<div class=\"lazyblock-two-column-text-quote-image-Z27WhMP wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          We decided to work with the fact that many people focused more on getting the perfect device than on getting the right network for it.                  <\/blockquote>\r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>The iconic 02 brand told us a story of how only a smart network could bring our mobile devices to life. They made us fully recognize the power and potential of mobile internet. And as we know now, they were definitely right.<\/p>\n<p>The founding insight of the brand was based on the importance of digital oxygen to help everyone feel more alive \u2013 in this campaign, we showed people that it was also their devices that needed to fully come to life. And that could be achieved solely by using a smart network.<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-video-xXpFE wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/89311467?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-ZsfbfS wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p>We decided to work with the fact that many people focused more on getting the perfect device than on getting the right network for it. So we wanted to demonstrate that their mobile, laptop or computer were only as good as the network they were connected to. That is why we challenged the TV script by introducing visually quite unexpected solutions. We literally showed the difference between \u201cthe old stuff\u201d people had been used to having and a fully functional smart phone or laptop. All that so the viewer instantly got the idea of how much they would be missing without the smart network.<\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>This campaign leveraged O2\u2019s technological credentials. It marked the start of a new, highly flexible era. The sales of mobile internet increased by 200 %, which also contributed to strengthening 02\u00b4s position of the &#8220;Technological Leader&#8221; on the market. The campaign was awarded by GOLD Effie 2012.\u00a0<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-ZRYErM wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        Our creative team came up with some very exciting examples of how the individual functions were set into motion, which made the TV spot very entertaining and at the same time fully comprehensible. \n              <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>\n\n<div class=\"lazyblock-video-1nyVqh wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/89307013?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"template":"","class_list":["post-8867","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988","8339","8361"],"client_id":"8572","hero_video":"364985098","hero_image":{"ID":8869,"id":8869,"title":"work-o2-boxes-featured","filename":"work-o2-boxes-featured.jpg","filesize":60778,"url":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2019\/09\/work-o2-boxes-featured.jpg","link":"https:\/\/www.vccp.com\/czechia\/work\/o2\/o2-boxes\/attachment\/work-o2-boxes-featured","alt":"","author":"9","description":"","caption":"","name":"work-o2-boxes-featured","status":"inherit","uploaded_to":8867,"date":"2020-08-20 09:09:38","modified":"2020-08-20 09:09:38","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/czechia\/wp-includes\/images\/media\/default.png","width":1152,"height":1152,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2019\/09\/work-o2-boxes-featured-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2019\/09\/work-o2-boxes-featured-300x300.jpg","medium-width":300,"medium-height":300,"medium_large":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2019\/09\/work-o2-boxes-featured-768x768.jpg","medium_large-width":640,"medium_large-height":640,"large":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2019\/09\/work-o2-boxes-featured-1024x1024.jpg","large-width":640,"large-height":640,"1536x1536":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2019\/09\/work-o2-boxes-featured.jpg","1536x1536-width":1152,"1536x1536-height":1152,"2048x2048":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2019\/09\/work-o2-boxes-featured.jpg","2048x2048-width":1152,"2048x2048-height":1152,"Header":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2019\/09\/work-o2-boxes-featured-1152x720.jpg","Header-width":1152,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2019\/09\/work-o2-boxes-featured-1152x960.jpg","Wide-width":1152,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2019\/09\/work-o2-boxes-featured-1152x1152.jpg","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2019\/09\/work-o2-boxes-featured-768x1152.jpg","Tall-width":307,"Tall-height":461,"Mobile":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2019\/09\/work-o2-boxes-featured-768x960.jpg","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2019\/09\/work-o2-boxes-featured-1152x630.jpg","Facebook-width":1152,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2019\/09\/work-o2-boxes-featured-768x768.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2019\/09\/work-o2-boxes-featured-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2019\/09\/work-o2-boxes-featured-384x768.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"O2","meta-description":"This campaign leveraged O2\u2019s technological credentials. It marked the start of a new, highly flexible era. The sales of mobile internet increased by 200 %, which also contributed to strengthening 02\u00b4s position of the \"Technological Leader\" on the market. The campaign was awarded by GOLD Effie 2012. ","social-media-image":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2020\/08\/work-o2-boxes-social.jpg","relateditems":[{"relateditem":{"ID":8864,"post_author":"5","post_date":"2019-06-02 09:50:16","post_date_gmt":"2019-06-02 08:50:16","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003eThere was a time when the telecommunications industry desperately needed a revolution. So we took it literarily and in our advertising, we reached for the 1960s\u00b4 hippie movement. Yeah, we became hippies ourselves in a way; we challenged category conventions and put emphasis on the much needed freedom, all in the context of the telecommunication possibilities. We brought a revolutionary amount of colour, play and creativity to our advertising. We helped to bring a plan with unlimited calls, texts and data for a truly revolutionary price to the Czech market.\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003eWith the increasing competition and decreasing distinctiveness in the asset area, it was more than important for the brand to remain in a strong and differentiated position, in other words, to bring a truly groundbreaking product.\u00a0 When they launched their Monthly Plans FREE, it was the very first launch of such services in the Czech Republic. The amount of data included was unprecedented \u2013 and it deserved to be celebrated properly\\u003c\/p\\u003e\",\"blockId\":\"2l1shk\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-2l1shk\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"Join the movement! Be free with Monthly Plans FREE!\",\"blockId\":\"2c96MI\",\"blockUniqueClass\":\"lazyblock-quote-full-width-2c96MI\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"364783626\",\"blockId\":\"aTr7B\",\"blockUniqueClass\":\"lazyblock-video-aTr7B\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eThe slogan didn\u00b4t cover only the telecommunications services. It meant a little revolution in our way of advertising, too. We fully used this chance to implement executions that were entirely and utterly playful and creative. The campaign became the most loved one internally and covered a number of activations, with the main spot reaching 285,769 views on YouTube.\\u003c\/p\\u003e\",\"quote\":\"Revolution is here!\",\"blockId\":\"Zaxa4m\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Zaxa4m\"} \/-->","post_title":"Hippie reloaded","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"hippie-reloaded","to_ping":"","pinged":"","post_modified":"2020-08-27 14:40:23","post_modified_gmt":"2020-08-27 13:40:23","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/prague\/?post_type=work&#038;p=8864","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":8859,"post_author":"3","post_date":"2019-10-07 16:50:00","post_date_gmt":"2019-10-07 15:50:00","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eWhen Sazka extended their game portfolio for Eurojackpot, a multinational European lottery, it meant a billion-high jackpot came to the Czech Republic for the very first time. Money so big that our creative team was put in front of a true challenge:\u00a0How do we introduce the product to new potential customers? How can we make people imagine it, or better yet, aspire to it?\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003eWe brought to life its embodiment. A billionaire named Henri who \u2013 and here is where we took the necessary twist from the expected \u2013 was so likable the Czechs fell in love with him instantly. We created a billionaire who\u00a0 against all odds is a light-hearted, modest and frank person. You, as viewer, just want to be him. And that is the reason you join the lottery.\\u003c\/p\\u003e\",\"quote\":\"We couldn\u00b4t have come up with a better welcoming ticket to the billionaires\u00b4 club. When we created Henri, an icon was born.\",\"blockId\":\"Z2lW1kC\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z2lW1kC\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"364277546\",\"blockId\":\"9wrkL\",\"blockUniqueClass\":\"lazyblock-video-9wrkL\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003eHenri the billionaire entirely captured the attention of the nation. With each of the TV spots visiting him in different moments of his entertainment, the viewer can step by step witness the simplicity of a billionaire's life \u2013 as opposed to the life of a millionaire who is, as the viewer already knows, very often a mere show-off. Henri walks the viewer through his honest daily routines, with the situations shown in a way that is not at all boastful \u2013 only simply beautiful.\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003eWhy drink champagne on a plane when you can drink water \u2013 and pilot the plane instead?\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003eWhy care about the horse power of your car when you can have an actual horse, riding it on the beach?\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003eEvery time Henri appears on TV, the Czechs rejoice. They love being invited to the billionaires' club over and over again.\u00a0Hope you win on Friday! Join the club!\u00a0Henri\u00b4s messages simply couldn\u00b4t work any better.\u00a0\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003eBesides a number of TV executions, the campaign spread through radio and print ads, in OOH as well as at the POS. Henri\u00b4s unique, outstanding offer contributed to Sazka\u00b4s maintaining the position of the strongest brand on the market. 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