{"id":8864,"date":"2019-06-02T09:50:16","date_gmt":"2019-06-02T08:50:16","guid":{"rendered":"https:\/\/www.vccp.com\/prague\/?post_type=work&#038;p=8864"},"modified":"2020-08-27T14:40:23","modified_gmt":"2020-08-27T13:40:23","slug":"hippie-reloaded","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/czechia\/work\/o2\/hippie-reloaded","title":{"rendered":"Hippie reloaded"},"content":{"rendered":"<div class=\"lazyblock-two-column-text-quote-image-2l1shk wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p>There was a time when the telecommunications industry desperately needed a revolution. So we took it literarily and in our advertising, we reached for the 1960s\u00b4 hippie movement. Yeah, we became hippies ourselves in a way; we challenged category conventions and put emphasis on the much needed freedom, all in the context of the telecommunication possibilities. We brought a revolutionary amount of colour, play and creativity to our advertising. We helped to bring a plan with unlimited calls, texts and data for a truly revolutionary price to the Czech market.<\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>With the increasing competition and decreasing distinctiveness in the asset area, it was more than important for the brand to remain in a strong and differentiated position, in other words, to bring a truly groundbreaking product.\u00a0 When they launched their Monthly Plans FREE, it was the very first launch of such services in the Czech Republic. The amount of data included was unprecedented \u2013 and it deserved to be celebrated properly<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-2c96MI wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        Join the movement! Be free with Monthly Plans FREE! \n              <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>\n\n<div class=\"lazyblock-video-aTr7B wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/364783626?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-Zaxa4m wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          Revolution is here!                  <\/blockquote>\r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>The slogan didn\u00b4t cover only the telecommunications services. It meant a little revolution in our way of advertising, too. We fully used this chance to implement executions that were entirely and utterly playful and creative. The campaign became the most loved one internally and covered a number of activations, with the main spot reaching 285,769 views on YouTube.<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"template":"","class_list":["post-8864","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988","8339","8367"],"client_id":"8572","hero_video":"364769844","hero_image":{"ID":8913,"id":8913,"title":"work-o2-hippie-featured-2","filename":"work-o2-hippie-featured-2.jpg","filesize":319791,"url":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2019\/06\/work-o2-hippie-featured-2.jpg","link":"https:\/\/www.vccp.com\/czechia\/work\/o2\/hippie-reloaded\/attachment\/work-o2-hippie-featured-2","alt":"","author":"9","description":"","caption":"","name":"work-o2-hippie-featured-2","status":"inherit","uploaded_to":8864,"date":"2020-08-20 15:14:34","modified":"2020-08-20 15:14:34","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/czechia\/wp-includes\/images\/media\/default.png","width":1365,"height":768,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2019\/06\/work-o2-hippie-featured-2-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2019\/06\/work-o2-hippie-featured-2-300x169.jpg","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2019\/06\/work-o2-hippie-featured-2-768x432.jpg","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2019\/06\/work-o2-hippie-featured-2-1024x576.jpg","large-width":640,"large-height":360,"1536x1536":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2019\/06\/work-o2-hippie-featured-2.jpg","1536x1536-width":1365,"1536x1536-height":768,"2048x2048":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2019\/06\/work-o2-hippie-featured-2.jpg","2048x2048-width":1365,"2048x2048-height":768,"Header":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2019\/06\/work-o2-hippie-featured-2-1365x720.jpg","Header-width":1365,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2019\/06\/work-o2-hippie-featured-2.jpg","Wide-width":1365,"Wide-height":768,"Square":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2019\/06\/work-o2-hippie-featured-2-1152x768.jpg","Square-width":768,"Square-height":512,"Tall":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2019\/06\/work-o2-hippie-featured-2-768x768.jpg","Tall-width":307,"Tall-height":307,"Mobile":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2019\/06\/work-o2-hippie-featured-2-768x768.jpg","Mobile-width":768,"Mobile-height":768,"Facebook":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2019\/06\/work-o2-hippie-featured-2-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2019\/06\/work-o2-hippie-featured-2-768x768.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2019\/06\/work-o2-hippie-featured-2-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2019\/06\/work-o2-hippie-featured-2-384x768.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"O2 Hippie Reloaded","meta-description":" There was a time when the telecommunications industry desperately needed a revolution. So we took it literarily and in our advertising, we reached for the 1960s\u00b4 hippie movement. Yeah, we became hippies ourselves in a way; we challenged category conventions and put emphasis on the much needed freedom, all in the context of the telecommunication possibilities. We brought a revolutionary amount of colour, play and creativity to our advertising. We helped to bring a plan with unlimited calls, texts and data for a truly revolutionary price to the Czech market.","social-media-image":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2020\/08\/work-o2-hippie-social.jpg","relateditems":[{"relateditem":{"ID":8768,"post_author":"3","post_date":"2019-09-25 10:24:04","post_date_gmt":"2019-09-25 09:24:04","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eThe task of creating this campaign was truly appreciated in our office \u2013 simply, because we loved its goal. We encouraged small business owners to use a \u010cSOB loan with no interest in the second half of repayment, and other services that paid off. All for one simple reason. To help the small businesses stay.\\u003cem\\u003e\u00a0 \u00a0\\u003c\/em\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003eWe had no trouble engaging people on the topic. Over 7,500 small businesses closed down just the year before. On this particular campaign, we didn\u00b4t aim at selling any numbers or products. We wanted to show people \u010cSOB was on their side.\u00a0The campaign explained very clearly:\u00a0\\u003cem\\u003eYour business does not have to leave like the other unfortunate ones. We are here to help you stay.\\u003c\/em\\u003e\u00a0\\u003cem\\u003eAnd grow further\\u003c\/em\\u003e. This central idea got very easily translated to the screen\u00a0\u2013\u00a0and a product proposition was brought to life in a minute.\\u003c\/p\\u003e\",\"quote\":\"The campaign came with real emotions because what we showed and said was simply true.\",\"blockId\":\"ZBHSJd\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-ZBHSJd\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"362304738\",\"blockId\":\"nP05G\",\"blockUniqueClass\":\"lazyblock-video-nP05G\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eThe adverts were created without a single use of 3D animation and with incredible results: a double growth of loans in the given segment, with almost 1,000 new loans as an immediate response to the campaign, and an Art Directors Club award of 2015.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe campaign was further supported by on-line, OOH, radio, internal communication and POSM. It had a highly positive impact on the new entrepreneurs, also generating successful follow-up stories for the next communication stage.\\u003c\/p\\u003e\",\"quote\":\"It\u00b4s a win for us creatives every time the brand allows us to transform the message into a simple visual solution.\",\"blockId\":\"1DT2nh\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-1DT2nh\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22work-csob-exodus-full%22,%22caption%22:%22%22,%22id%22:8771,%22link%22:%22https:\/\/www.vccp.com\/prague\/work\/csob\/exodus\/attachment\/work-csob-exodus-full\/%22,%22url%22:%22https:\/\/www.vccp.com\/prague\/wp-content\/uploads\/sites\/6\/2019\/09\/work-csob-exodus-full.jpg%22%7D\",\"blockId\":\"Z1ls0iH\",\"blockUniqueClass\":\"lazyblock-image-full-width-Z1ls0iH\"} \/-->","post_title":"Exodus","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"exodus","to_ping":"","pinged":"","post_modified":"2020-08-26 15:36:51","post_modified_gmt":"2020-08-26 14:36:51","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/prague\/?post_type=work&#038;p=8768","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":8839,"post_author":"3","post_date":"2019-10-17 15:54:00","post_date_gmt":"2019-10-17 14:54:00","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"180586050\",\"blockId\":\"1FqYw3\",\"blockUniqueClass\":\"lazyblock-video-1FqYw3\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp style=\\u0022font-weight: 400;\\u0022\\u003e\\u003cstrong style=\\u0022font-weight: 600;\\u0022\\u003eWho knew that an app selling stuff fast and easy could also:\u00a0 \u00a0\\u003c\/strong\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022font-weight: 400;\\u0022\\u003e\\u003cstrong style=\\u0022font-weight: 600;\\u0022\\u003e-make Number 1 in App Store and Google Play only two days after launch?\\u003c\/strong\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022font-weight: 400;\\u0022\\u003e\\u003cstrong style=\\u0022font-weight: 600;\\u0022\\u003e-have 1,5 million downloads in the first year?\\u003c\/strong\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022font-weight: 400;\\u0022\\u003e\\u003cstrong style=\\u0022font-weight: 600;\\u0022\\u003e-gain twice as many active users as the market leader?\\u003c\/strong\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022font-weight: 400;\\u0022\\u003e\\u003cstrong style=\\u0022font-weight: 600;\\u0022\\u003e-achieve 160 % in total of the brand\u00b4s business goal?\u00a0 \u00a0 \u00a0\\u003c\/strong\\u003e\u00a0\u00a0\\u003c\/p\\u003e\\n\\u003cp style=\\u0022font-weight: 400;\\u0022\\u003eMany of us are nostalgic about stuff\u00a0\u2013\u00a0we definitely don\u00b4t want it to go to trash although we don\u00b4t need it anymore. With the letgo app, we can be sure each of our things finds its best use with someone who\u00b4s gonna love it just as much as we do. We used this for our creative concept. And of course we added fun. And more fun.\u00a0\\u003c\/p\\u003e\\n\\u003cp style=\\u0022font-weight: 400;\\u0022\\u003eLetgo allows users to buy and sell second-hand stuff locally, using just 4 simple steps. They take a picture of the thing they wanna sell, post it, chat up the person interested, and in the end make the sale \u2013 sale to someone who is all ready to make a deal, utilizing the most innovative way of communication. Someone who is all ready to contribute to sustaining the world, protecting the environment by RE-USING.\\u003c\/p\\u003e\",\"quote\":\"Selling things on letgo is supereasy, just snap, post, chat and sell.\",\"blockId\":\"ZXO5TY\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-ZXO5TY\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"180586049\",\"blockId\":\"Z1BdebI\",\"blockUniqueClass\":\"lazyblock-video-Z1BdebI\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"\\u0022Without the letgo app, selling stuff is hard, it takes a lot of time and effort. But this is different. Re-using is good, right? Plus, everything gets done literarily under your nose!\\u0022\",\"quotee\":\"\u017daneta, a contented user\",\"blockId\":\"2bnuv0\",\"blockUniqueClass\":\"lazyblock-quote-full-width-2bnuv0\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003eThe geolocation feature of the app\u00a0\\u003cspan class=\\u00225yl5\\u0022\\u003eenables you to sell and buy from the people next to you, and we really mean next to you, so the proximity definitely\\u003c\/span\\u003e\u00a0plays in your favour. And the results? A 30% YOY increase in peak sales, a 22% increase in brand consideration and 9 millions of views on social networks, with 100,000 engagements.\\u003c\/p\\u003e\\n\\u003cp\\u003eIn the autumn of 2018, we enriched the campaign by emphasizing the ability to buy and sell cars fast and easy. And if we speak about losing time and effort when buying a couch or a table, let\u00b4s not even start about cars. Plus, second-hand car dealers always have only a limited number of cars to offer \u2013 \u2013 \u2013\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003eAt the time of launching the campaign, there were more than 40,000 cars in the database. Supported by the easy use of chat, the communication between the buyer and the seller became a matter of moments. So if you take into account time as the most precious commodity and all the listed features of the app...\\u003c\/p\\u003e\\n\\u003cp\\u003e....you see why for us, creating the two new TV spots for our autumn campaign was the biggest pleasure. Directed by Jan \u0160vejkar and produced by Stink, spots are to be enjoyed with the voiceover of Zby\u0161ek Hor\u00e1k, one of the protagonists of the Czech version of Top Gear. By the way, two thirds of the incremental installs happened within 5 minutes after their airing.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe campaign ran in the Czech Republic and some other countries in Central Europe and the Balkans, including shorter online spots as well as radio. It should come as no surprise that it scored high both in Effie and ADC.\\u003c\/p\\u003e\",\"blockId\":\"Z1UhISD\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1UhISD\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"230564123\",\"blockId\":\"Z1gg0nr\",\"blockUniqueClass\":\"lazyblock-video-Z1gg0nr\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"294749374\",\"blockId\":\"12PtwM\",\"blockUniqueClass\":\"lazyblock-video-12PtwM\"} \/-->","post_title":"It's time to letgo!","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"its-time-to-letgo","to_ping":"","pinged":"","post_modified":"2020-08-26 16:13:13","post_modified_gmt":"2020-08-26 15:13:13","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/prague\/?post_type=work&#038;p=8839","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":634,"post_author":"5","post_date":"2020-06-24 09:56:54","post_date_gmt":"2020-06-24 08:56:54","post_content":"<!-- wp:lazyblock\/page-title {\"title\":\"Capabilities\",\"blockId\":\"Z1QKpPa\",\"blockUniqueClass\":\"lazyblock-page-title-Z1QKpPa\"} \/-->","post_title":"Capabilities","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"capabilities","to_ping":"","pinged":"","post_modified":"2020-08-27 00:39:03","post_modified_gmt":"2020-08-26 23:39:03","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/prague\/?page_id=634","menu_order":0,"post_type":"page","post_mime_type":"","comment_count":"0","filter":"raw"}}],"visible_on_home_page":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/czechia\/wp-json\/wp\/v2\/work\/8864","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/czechia\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/czechia\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/czechia\/wp-json\/wp\/v2\/users\/5"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/czechia\/wp-json\/wp\/v2\/media?parent=8864"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}