{"id":8859,"date":"2019-10-07T16:50:00","date_gmt":"2019-10-07T15:50:00","guid":{"rendered":"https:\/\/www.vccp.com\/prague\/?post_type=work&#038;p=8859"},"modified":"2020-08-26T16:29:03","modified_gmt":"2020-08-26T15:29:03","slug":"welcome-to-the-club-of-billionaires","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/czechia\/work\/sazka\/welcome-to-the-club-of-billionaires","title":{"rendered":"Welcome to the club of billionaires!"},"content":{"rendered":"<div class=\"lazyblock-two-column-text-quote-image-Z2lW1kC wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          We couldn\u00b4t have come up with a better welcoming ticket to the billionaires\u00b4 club. When we created Henri, an icon was born.                  <\/blockquote>\r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>When Sazka extended their game portfolio for Eurojackpot, a multinational European lottery, it meant a billion-high jackpot came to the Czech Republic for the very first time. Money so big that our creative team was put in front of a true challenge:\u00a0How do we introduce the product to new potential customers? How can we make people imagine it, or better yet, aspire to it?\u00a0<\/p>\n<p>We brought to life its embodiment. A billionaire named Henri who \u2013 and here is where we took the necessary twist from the expected \u2013 was so likable the Czechs fell in love with him instantly. We created a billionaire who\u00a0 against all odds is a light-hearted, modest and frank person. You, as viewer, just want to be him. And that is the reason you join the lottery.<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-video-9wrkL wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/364277546?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-3h7WQ wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p>Henri the billionaire entirely captured the attention of the nation. With each of the TV spots visiting him in different moments of his entertainment, the viewer can step by step witness the simplicity of a billionaire&#8217;s life \u2013 as opposed to the life of a millionaire who is, as the viewer already knows, very often a mere show-off. Henri walks the viewer through his honest daily routines, with the situations shown in a way that is not at all boastful \u2013 only simply beautiful.\u00a0<\/p>\n<p>Why drink champagne on a plane when you can drink water \u2013 and pilot the plane instead?\u00a0<\/p>\n<p>Why care about the horse power of your car when you can have an actual horse, riding it on the beach?<\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>Every time Henri appears on TV, the Czechs rejoice. They love being invited to the billionaires&#8217; club over and over again.\u00a0Hope you win on Friday! Join the club!\u00a0Henri\u00b4s messages simply couldn\u00b4t work any better.\u00a0\u00a0<\/p>\n<p>Besides a number of TV executions, the campaign spread through radio and print ads, in OOH as well as at the POS. Henri\u00b4s unique, outstanding offer contributed to Sazka\u00b4s maintaining the position of the strongest brand on the market. Due to all TVC\u00b4s engagement being above the norm, the campaign ranked among TOP launch campaigns in the country. Sazka exceeded their planned sales by 40 %.\u00a0<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-video-Z24sfQK wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/364277474?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-mNtoo wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        It\u00b4s like we created an alter ego of the brand. Henri is so easy-going, full of energy and optimism. \n              <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>\n\n<div class=\"lazyblock-video-Z2vuUjF wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/144470083?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"template":"","class_list":["post-8859","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988","8361"],"client_id":"8849","hero_video":"364274408","hero_image":{"ID":8861,"id":8861,"title":"work-sazka-eurojackpot-featured","filename":"work-sazka-eurojackpot-featured.jpg","filesize":80768,"url":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2019\/10\/work-sazka-eurojackpot-featured.jpg","link":"https:\/\/www.vccp.com\/czechia\/work\/sazka\/welcome-to-the-club-of-billionaires\/attachment\/work-sazka-eurojackpot-featured","alt":"","author":"9","description":"","caption":"","name":"work-sazka-eurojackpot-featured","status":"inherit","uploaded_to":8859,"date":"2020-08-19 15:54:39","modified":"2020-08-19 15:54:39","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/czechia\/wp-includes\/images\/media\/default.png","width":768,"height":768,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2019\/10\/work-sazka-eurojackpot-featured-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2019\/10\/work-sazka-eurojackpot-featured-300x300.jpg","medium-width":300,"medium-height":300,"medium_large":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2019\/10\/work-sazka-eurojackpot-featured.jpg","medium_large-width":640,"medium_large-height":640,"large":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2019\/10\/work-sazka-eurojackpot-featured.jpg","large-width":640,"large-height":640,"1536x1536":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2019\/10\/work-sazka-eurojackpot-featured.jpg","1536x1536-width":768,"1536x1536-height":768,"2048x2048":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2019\/10\/work-sazka-eurojackpot-featured.jpg","2048x2048-width":768,"2048x2048-height":768,"Header":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2019\/10\/work-sazka-eurojackpot-featured-768x720.jpg","Header-width":768,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2019\/10\/work-sazka-eurojackpot-featured.jpg","Wide-width":768,"Wide-height":768,"Square":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2019\/10\/work-sazka-eurojackpot-featured.jpg","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2019\/10\/work-sazka-eurojackpot-featured.jpg","Tall-width":307,"Tall-height":307,"Mobile":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2019\/10\/work-sazka-eurojackpot-featured.jpg","Mobile-width":768,"Mobile-height":768,"Facebook":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2019\/10\/work-sazka-eurojackpot-featured-768x630.jpg","Facebook-width":768,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2019\/10\/work-sazka-eurojackpot-featured-768x768.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2019\/10\/work-sazka-eurojackpot-featured-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2019\/10\/work-sazka-eurojackpot-featured-384x768.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"Eurojackpot","meta-description":"Besides a number of TV executions, the campaign spread through radio and print ads, in OOH as well as at the POS. Henri\u00b4s unique, outstanding offer contributed to Sazka\u00b4s maintaining the position of the strongest brand on the market. Due to all TVC\u00b4s engagement being above the norm, the campaign ranked among TOP launch campaigns in the country. Sazka exceeded their planned sales by 40 %. 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