{"id":8842,"date":"2019-08-30T16:05:00","date_gmt":"2019-08-30T15:05:00","guid":{"rendered":"https:\/\/www.vccp.com\/prague\/?post_type=work&#038;p=8842"},"modified":"2020-08-26T16:24:00","modified_gmt":"2020-08-26T15:24:00","slug":"happy-ducklings","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/czechia\/work\/sazka\/happy-ducklings","title":{"rendered":"Happy Ducklings"},"content":{"rendered":"<div class=\"lazyblock-two-column-text-quote-image-Z1C8rHW wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          Our adverts are the same as the game itself \u2013 fun.                  <\/blockquote>\r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>\u0160\u0165astn\u00fdch 10 is a lottery game in which everyone can become a millionaire, using only 10 CZK. It is so little that each of us can feel like we have the victory within our grasp \u2013 and it was exactly this proximity and attainability of the victory that we translated to our TV spots and prints.\u00a0 Such small sum of money naturally deserved to make it directly to the core of our concept.\u00a0<\/p>\n<p>In order to create a visually interesting solution, we used the frequent occurrence of homonymy in the Czech language and the colloquial word for our currency (ka\u010dky) for \u2013 surprise surprise \u2013 little ducklings. 10 Czech crowns as 10 little golden ducklings that can bring you up to 2 million CZK. Simple, right?\u00a0<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-images-2wLcoy wp-block-lazyblock-two-column-images\"><section class=\"fullwidth\">\n  <div class=\"container container--spaced-sm\">\n\n    <div class=\"row\" data-aos=\"fade-up\">\n      \n            <div class=\"col-md-6\">\n        <div class=\"grid-item grid-item--square\">\n\n          <picture>\n            <source data-srcset=\"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2020\/08\/work-sazka-ducklings-1.jpg 768w\">\n            <img data-src=\"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2020\/08\/work-sazka-ducklings-1.jpg\" alt=\"\" class=\"lazyload img-fluid grid-item-img\">\n          <\/picture>\n\n        <\/div>\n      <\/div>\n            <div class=\"col-md-6\">\n        <div class=\"grid-item grid-item--square\">\n\n          <picture>\n            <source data-srcset=\"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2020\/08\/work-sazka-ducklings-2.jpg 768w\">\n            <img data-src=\"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2020\/08\/work-sazka-ducklings-2.jpg\" alt=\"\" class=\"lazyload img-fluid grid-item-img\">\n          <\/picture>\n\n        <\/div>\n      <\/div>\n            \n    <\/div>\n\n  <\/div>\n<\/section>\n<\/div>\n\n<div class=\"lazyblock-two-column-text-image-top-aligned-2fYNRu wp-block-lazyblock-two-column-text-image-top-aligned\"><section class=\"fullwidth fullwidth--overflow aos-init aos-animate\" data-aos=\"fade-up\">\r\n    <div class=\"container container--spaced-lg\">\r\n        <div class=\"row\">\r\n            <div class=\"col-md-6\">\r\n                <div class=\"embed-responsive embed-responsive-1by1 img-inline img-offset-left-md\">\r\n                    <picture class=\"embed-responsive-item\">\r\n                        <source data-srcset=\"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2020\/08\/work-sazka-ducklings-3.jpg 768w\">\r\n                        <img data-src=\"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2020\/08\/work-sazka-ducklings-3.jpg\" alt=\"\" class=\"lazyload img-fluid img-1-1\">\r\n                    <\/picture>\r\n                <\/div>\r\n            <\/div>\r\n            <div class=\"col-md-6\">\r\n                <h3>Any day is a good day for playing \u0160tastn\u00fdch 10!<\/h3>\n<p>Since we needed to bring new players to the game and at the same time show regular players that this game was unique and fun, we animated the ducklings as cute and playful as possible.\u00a0 Plus, the ducklings served as a great vehicle that demonstrated how close to winning you actually are \u2013 in the TVC, they are constantly running around the city, pulling a trolley with stocks of banknotes behind them, giving the money away. To the viewer, they send the perfect message: With the ducklings always on the move, who knows? Maybe you are going to get lucky soon&#8230;<\/p>\n<p>Our ducklings got more and more adorable in each execution. The task of showing a close link between 10 CZK and 2,000,000 CZK was successfully accomplished.<\/p>                    \r\n                            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"template":"","class_list":["post-8842","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988","8361"],"client_id":"8849","hero_video":"367267297","hero_image":{"ID":8846,"id":8846,"title":"work-sazka-ducklings-social","filename":"work-sazka-ducklings-social.jpg","filesize":55003,"url":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2020\/08\/work-sazka-ducklings-social.jpg","link":"https:\/\/www.vccp.com\/czechia\/work\/sazka\/happy-ducklings\/attachment\/work-sazka-ducklings-social","alt":"","author":"9","description":"","caption":"","name":"work-sazka-ducklings-social","status":"inherit","uploaded_to":8842,"date":"2020-08-19 15:08:10","modified":"2020-08-19 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