{"id":8839,"date":"2019-10-17T15:54:00","date_gmt":"2019-10-17T14:54:00","guid":{"rendered":"https:\/\/www.vccp.com\/prague\/?post_type=work&#038;p=8839"},"modified":"2020-08-26T16:13:13","modified_gmt":"2020-08-26T15:13:13","slug":"its-time-to-letgo","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/czechia\/work\/letgo\/its-time-to-letgo","title":{"rendered":"It&#8217;s time to letgo!"},"content":{"rendered":"<div class=\"lazyblock-video-1FqYw3 wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/180586050?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-ZXO5TY wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          Selling things on letgo is supereasy, just snap, post, chat and sell.                  <\/blockquote>\r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p style=\"font-weight: 400;\"><strong style=\"font-weight: 600;\">Who knew that an app selling stuff fast and easy could also:\u00a0 \u00a0<\/strong><\/p>\n<p style=\"font-weight: 400;\"><strong style=\"font-weight: 600;\">-make Number 1 in App Store and Google Play only two days after launch?<\/strong><\/p>\n<p style=\"font-weight: 400;\"><strong style=\"font-weight: 600;\">-have 1,5 million downloads in the first year?<\/strong><\/p>\n<p style=\"font-weight: 400;\"><strong style=\"font-weight: 600;\">-gain twice as many active users as the market leader?<\/strong><\/p>\n<p style=\"font-weight: 400;\"><strong style=\"font-weight: 600;\">-achieve 160 % in total of the brand\u00b4s business goal?\u00a0 \u00a0 \u00a0<\/strong>\u00a0\u00a0<\/p>\n<p style=\"font-weight: 400;\">Many of us are nostalgic about stuff\u00a0\u2013\u00a0we definitely don\u00b4t want it to go to trash although we don\u00b4t need it anymore. With the letgo app, we can be sure each of our things finds its best use with someone who\u00b4s gonna love it just as much as we do. We used this for our creative concept. And of course we added fun. And more fun.\u00a0<\/p>\n<p style=\"font-weight: 400;\">Letgo allows users to buy and sell second-hand stuff locally, using just 4 simple steps. They take a picture of the thing they wanna sell, post it, chat up the person interested, and in the end make the sale \u2013 sale to someone who is all ready to make a deal, utilizing the most innovative way of communication. Someone who is all ready to contribute to sustaining the world, protecting the environment by RE-USING.<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-video-Z1BdebI wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/180586049?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-2bnuv0 wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        &#8220;Without the letgo app, selling stuff is hard, it takes a lot of time and effort. But this is different. Re-using is good, right? Plus, everything gets done literarily under your nose!&#8221; \n        <cite>\u017daneta, a contented user<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-Z1UhISD wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p>The geolocation feature of the app\u00a0<span class=\"5yl5\">enables you to sell and buy from the people next to you, and we really mean next to you, so the proximity definitely<\/span>\u00a0plays in your favour. And the results? A 30% YOY increase in peak sales, a 22% increase in brand consideration and 9 millions of views on social networks, with 100,000 engagements.<\/p>\n<p>In the autumn of 2018, we enriched the campaign by emphasizing the ability to buy and sell cars fast and easy. And if we speak about losing time and effort when buying a couch or a table, let\u00b4s not even start about cars. Plus, second-hand car dealers always have only a limited number of cars to offer \u2013 \u2013 \u2013<\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>At the time of launching the campaign, there were more than 40,000 cars in the database. Supported by the easy use of chat, the communication between the buyer and the seller became a matter of moments. So if you take into account time as the most precious commodity and all the listed features of the app&#8230;<\/p>\n<p>&#8230;.you see why for us, creating the two new TV spots for our autumn campaign was the biggest pleasure. Directed by Jan \u0160vejkar and produced by Stink, spots are to be enjoyed with the voiceover of Zby\u0161ek Hor\u00e1k, one of the protagonists of the Czech version of Top Gear. By the way, two thirds of the incremental installs happened within 5 minutes after their airing.<\/p>\n<p>The campaign ran in the Czech Republic and some other countries in Central Europe and the Balkans, including shorter online spots as well as radio. It should come as no surprise that it scored high both in Effie and ADC.<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-video-Z1gg0nr wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/230564123?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-video-12PtwM wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/294749374?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"template":"","class_list":["post-8839","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988","8339","8361"],"client_id":"8478","hero_video":"344505121","hero_image":{"ID":8841,"id":8841,"title":"work-letgo-featured","filename":"work-letgo-featured.jpg","filesize":260780,"url":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2019\/10\/work-letgo-featured.jpg","link":"https:\/\/www.vccp.com\/czechia\/work\/letgo\/its-time-to-letgo\/attachment\/work-letgo-featured","alt":"","author":"9","description":"","caption":"","name":"work-letgo-featured","status":"inherit","uploaded_to":8839,"date":"2020-08-19 14:57:59","modified":"2020-08-19 14:57:59","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/czechia\/wp-includes\/images\/media\/default.png","width":768,"height":384,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2019\/10\/work-letgo-featured-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2019\/10\/work-letgo-featured-300x150.jpg","medium-width":300,"medium-height":150,"medium_large":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2019\/10\/work-letgo-featured.jpg","medium_large-width":640,"medium_large-height":320,"large":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2019\/10\/work-letgo-featured.jpg","large-width":640,"large-height":320,"1536x1536":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2019\/10\/work-letgo-featured.jpg","1536x1536-width":768,"1536x1536-height":384,"2048x2048":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2019\/10\/work-letgo-featured.jpg","2048x2048-width":768,"2048x2048-height":384,"Header":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2019\/10\/work-letgo-featured.jpg","Header-width":768,"Header-height":384,"Wide":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2019\/10\/work-letgo-featured.jpg","Wide-width":768,"Wide-height":384,"Square":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2019\/10\/work-letgo-featured.jpg","Square-width":768,"Square-height":384,"Tall":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2019\/10\/work-letgo-featured.jpg","Tall-width":307,"Tall-height":154,"Mobile":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2019\/10\/work-letgo-featured.jpg","Mobile-width":768,"Mobile-height":384,"Facebook":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2019\/10\/work-letgo-featured.jpg","Facebook-width":768,"Facebook-height":384,"Grid-Item-Square":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2019\/10\/work-letgo-featured.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":384,"Grid-Item-Wide":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2019\/10\/work-letgo-featured-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2019\/10\/work-letgo-featured-384x384.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":307}},"meta-title":"Letgo","meta-description":"Letgo allows users to buy and sell second-hand stuff locally, using just 4 simple steps. ","social-media-image":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2020\/08\/work-letgo-social.jpg","relateditems":[{"relateditem":{"ID":8839,"post_author":"3","post_date":"2019-10-17 15:54:00","post_date_gmt":"2019-10-17 14:54:00","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"180586050\",\"blockId\":\"1FqYw3\",\"blockUniqueClass\":\"lazyblock-video-1FqYw3\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp style=\\u0022font-weight: 400;\\u0022\\u003e\\u003cstrong style=\\u0022font-weight: 600;\\u0022\\u003eWho knew that an app selling stuff fast and easy could also:\u00a0 \u00a0\\u003c\/strong\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022font-weight: 400;\\u0022\\u003e\\u003cstrong style=\\u0022font-weight: 600;\\u0022\\u003e-make Number 1 in App Store and Google Play only two days after launch?\\u003c\/strong\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022font-weight: 400;\\u0022\\u003e\\u003cstrong style=\\u0022font-weight: 600;\\u0022\\u003e-have 1,5 million downloads in the first year?\\u003c\/strong\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022font-weight: 400;\\u0022\\u003e\\u003cstrong style=\\u0022font-weight: 600;\\u0022\\u003e-gain twice as many active users as the market leader?\\u003c\/strong\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022font-weight: 400;\\u0022\\u003e\\u003cstrong style=\\u0022font-weight: 600;\\u0022\\u003e-achieve 160 % in total of the brand\u00b4s business goal?\u00a0 \u00a0 \u00a0\\u003c\/strong\\u003e\u00a0\u00a0\\u003c\/p\\u003e\\n\\u003cp style=\\u0022font-weight: 400;\\u0022\\u003eMany of us are nostalgic about stuff\u00a0\u2013\u00a0we definitely don\u00b4t want it to go to trash although we don\u00b4t need it anymore. With the letgo app, we can be sure each of our things finds its best use with someone who\u00b4s gonna love it just as much as we do. We used this for our creative concept. And of course we added fun. And more fun.\u00a0\\u003c\/p\\u003e\\n\\u003cp style=\\u0022font-weight: 400;\\u0022\\u003eLetgo allows users to buy and sell second-hand stuff locally, using just 4 simple steps. They take a picture of the thing they wanna sell, post it, chat up the person interested, and in the end make the sale \u2013 sale to someone who is all ready to make a deal, utilizing the most innovative way of communication. Someone who is all ready to contribute to sustaining the world, protecting the environment by RE-USING.\\u003c\/p\\u003e\",\"quote\":\"Selling things on letgo is supereasy, just snap, post, chat and sell.\",\"blockId\":\"ZXO5TY\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-ZXO5TY\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"180586049\",\"blockId\":\"Z1BdebI\",\"blockUniqueClass\":\"lazyblock-video-Z1BdebI\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"\\u0022Without the letgo app, selling stuff is hard, it takes a lot of time and effort. But this is different. Re-using is good, right? 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Plus, second-hand car dealers always have only a limited number of cars to offer \u2013 \u2013 \u2013\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003eAt the time of launching the campaign, there were more than 40,000 cars in the database. Supported by the easy use of chat, the communication between the buyer and the seller became a matter of moments. So if you take into account time as the most precious commodity and all the listed features of the app...\\u003c\/p\\u003e\\n\\u003cp\\u003e....you see why for us, creating the two new TV spots for our autumn campaign was the biggest pleasure. Directed by Jan \u0160vejkar and produced by Stink, spots are to be enjoyed with the voiceover of Zby\u0161ek Hor\u00e1k, one of the protagonists of the Czech version of Top Gear. By the way, two thirds of the incremental installs happened within 5 minutes after their airing.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe campaign ran in the Czech Republic and some other countries in Central Europe and the Balkans, including shorter online spots as well as radio. 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They wanted to encourage people to see it as one of the best parts of their day \\u2013 the moments that truly belong only to them and them alone. We definitely agreed. That\\u00b4s why we came up with\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u201cLove your commute!\\u0022\\u003c\\\/p\\u003e\\n\\u003cp\\u003eWe made a campaign that invites people to look at their obligatory trip from a completely different point of view. We wanted them to do whatever they wanted in the car \\u2013 with the car, or even on the car...?\\u003c\\\/p\\u003e\\n\\u003cp\\u003eConsider yourself. How do you USUALLY feel when driving a car to work? And how would you really LOVE to feel? See the difference? So for our campaign, we definitely couldn\\u00b4t omit this screaming gap and we used this as the basis of the entire communication.\\u003c\\\/p\\u003e\",\"quote\":\"It's up to you to make every trip awesome!\",\"blockId\":\"Z1L9102\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1L9102\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"341541626\",\"blockId\":\"244kij\",\"blockUniqueClass\":\"lazyblock-video-244kij\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003ch3\\u003eLove Your Commute!\\u003c\\\/h3\\u003e\\n\\u003cp\\u003eWhy just hum a song when you can be the rock star?\\u003c\\\/p\\u003e\\n\\u003cp\\u003eWhy take the same route over and over when you can explore new ways?\\u003c\\\/p\\u003e\\n\\u003cp\\u003eWhy just share a car when you can also share a meal, good jokes or interesting stories?\\u003c\\\/p\\u003e\\n\\u003cp\\u003eIn other words... why just go when you can go...WELL?\\u003c\\\/p\\u003e\\n\\u003cp\\u003eEven when tired or under the weather, we all should not be forgetting to make the most of things. We in VCCP took this advice also for our own advertising and maxed out the potential of everything Shell has to offer, whether it was the delicious meals from deli by Shell, the quality and efficient fuel of Shell V-Power, or Shell ClubSmart with all its rewards and discounts.\\u003c\\\/p\\u003e\\n\\u003cp\\u003eIn all the used channels, our #LoveYourCommutecampaign made sure to let everyone know that Shell is the best in what they do.\\u00a0Humour and light tone were absolutely indispensable to increase the positive impact of our advertising. We needed to really show people they had Shell on their side, which is more important than it sounds \\u2013 all the moments spent commuting can sum up to a truly big number, so who would want them to go to waste? We definitely wouldn\\u00b4t. 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