{"id":8834,"date":"2019-09-01T15:26:30","date_gmt":"2019-09-01T14:26:30","guid":{"rendered":"https:\/\/www.vccp.com\/prague\/?post_type=work&#038;p=8834"},"modified":"2020-08-26T16:11:44","modified_gmt":"2020-08-26T15:11:44","slug":"king-of-hockey","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/czechia\/work\/krusovice\/king-of-hockey","title":{"rendered":"King of hockey"},"content":{"rendered":"<div class=\"lazyblock-two-column-text-quote-image-Z1OhWpD wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          This brand has balls. Just as the Czechs during hockey cheering. That\u00b4s why we wanted to introduce situations that strike precisely the right cord, which from the people\u00b4s response, we achieved perfectly.                  <\/blockquote>\r\n                \r\n  \t\t\t  \t\t\t<div class=\"img-inline img-offset-left-md\">\r\n          <picture class=\"embed-responsive-item\">\r\n            <source data-srcset=\"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2020\/08\/work-krusovice-hockey-1.jpg 768w\">\r\n            <img data-src=\"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2020\/08\/work-krusovice-hockey-1.jpg\" alt=\"\" class=\"lazyload img-fluid img-1-1\">\r\n          <\/picture>\r\n        <\/div>\r\n              <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>A true king rules every day. No matter what the score is, the king always keeps his cool. And that is exactly what we showed \u2013 with no beating around the bush \u2013 in our Kru\u0161ovice campaign designed for the 2015 IIHF World Championship.<\/p>\n<p>We developed a series of short sponsoring messages, each reflecting how seriously the king took the cheering his team\u00a0\u2013\u00a0with just the right amount of cynicism and humour, for we are Czechs, of course.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><br \/>As an official sponsor of the 2015 IIHF World Championship, Kru\u0161ovice met their yearly sales goals already by mid 2015 and its off-trade sales increased by 45 %, ranking the brand among top 5 brands linked with the IIHF. The spots were evaluated the best championship commercials.<\/p>\n<p>Apart from the TV, the campaign covered print, OOH, on-trade, off-trade, internal communication and grew big on Facebook.\u00a0<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-video-Z2vD3n2 wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/137139876?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  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