{"id":8787,"date":"2019-10-01T11:01:00","date_gmt":"2019-10-01T10:01:00","guid":{"rendered":"https:\/\/www.vccp.com\/prague\/?post_type=work&#038;p=8787"},"modified":"2020-08-26T15:41:05","modified_gmt":"2020-08-26T14:41:05","slug":"the-courage-to-take-responsibility","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/czechia\/work\/forum-2000\/the-courage-to-take-responsibility","title":{"rendered":"The Courage to Take Responsibility"},"content":{"rendered":"<div class=\"lazyblock-two-column-text-quote-image-Z19Q7wM wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p>The Forum 2000 Foundation, pursuing the legacy of V\u00e1clav Havel, supports the values of democracy and respect for human rights, assists the development of civic society, encourages religious, cultural and ethnic tolerance. It provides a platform for global leaders, as well as thinkers and courageous individuals from every field of endeavour, to openly debate and share these critical issues.<\/p>\n<p>We in VCCP Prague are very proud to have been creating the visual style for The Forum 2000 Foundation. For the 20th Conference held October 16-19, 2016, called The Courage to Take Responsibility, we used the very theme of the conference as the core of our concept in order to stress its urgency.<\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>Democratic leadership seemed to be in crisis, contending with a lack of vision, responsibility, and perhaps even courage to lead. Emerged questions like:<\/p>\n<p>Are the current democratic systems unable to generate true leaders?<\/p>\n<p>Is the growing authoritarianism in the world a result of the weakness of democratic leadership?<\/p>\n<p>Where are the Havels, Churchills, or Mandelas of today?<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-images-Z10L0zQ wp-block-lazyblock-two-column-images\"><section class=\"fullwidth\">\n  <div class=\"container container--spaced-sm\">\n\n    <div class=\"row\" data-aos=\"fade-up\">\n      \n            <div class=\"col-md-6\">\n        <div class=\"grid-item grid-item--square\">\n\n          <picture>\n            <source data-srcset=\"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2020\/08\/work-forum-2-left.jpg 768w\">\n            <img data-src=\"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2020\/08\/work-forum-2-left.jpg\" alt=\"\" class=\"lazyload img-fluid grid-item-img\">\n          <\/picture>\n\n        <\/div>\n      <\/div>\n            <div class=\"col-md-6\">\n        <div class=\"grid-item grid-item--square\">\n\n          <picture>\n            <source data-srcset=\"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2020\/08\/work-forum-2-right.jpg 768w\">\n            <img data-src=\"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2020\/08\/work-forum-2-right.jpg\" alt=\"\" class=\"lazyload img-fluid grid-item-img\">\n          <\/picture>\n\n        <\/div>\n      <\/div>\n            \n    <\/div>\n\n  <\/div>\n<\/section>\n<\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-Z1jgpuz wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          &#8220;This campaign was very different from those we were normally used to creating. It has a much tougher goal than the others, not boosting sales or generating profit. It stands out in an indescribably more important way.&#8221;                  <\/blockquote>\r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>In VCCP Prague, we had no other choice but to come up with nothing less than the best possible embodiment of them all: for our tailor-made concept &#8220;Leaders of Tomorrow&#8221;, we designed a number of fictitious controversial figures, such as John Lenin, Martin Luther Kim or Mahatma Kaddafi. We openly called on the general public for their thoughts and their contribution on the subject.<\/p>\n<p>In 2016, the campaign spoke out loud\u00a0\u2013 and even today, the central thought of growing authoritarianism as a result of weakening democratic leadership definitely deserves nationwide attention. We are thus more than glad that our concept helped to highlight this pressing issue.<\/p>\n<p>The Forum 2000 was founded in 1996 as a joint initiative by the late Czech President V\u00e1clav Havel, Japanese philanthropist Yohei Sasakawa, and\u00a0Nobel Peace Prize Laureate Elie Wiesel. The conferences and\u00a0other events are\u00a0annually held in\u00a0Prague, and since 1997 they have attracted a\u00a0number of\u00a0prominent thought leaders, Nobel laureates, former and\u00a0acting politicians, business leaders and\u00a0other individuals, whose common denominative is\u00a0experience with bearing responsibility, including Bill Clinton, His\u00a0Holiness the\u00a0Dalai Lama, Henry Kissinger,\u00a0Nicholas Winton, or Madeleine Albright.<\/p>\n<p>*Sincere thanks to The Forum 2000 Foundation website for providing information and phrasing used.<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-image-full-width-13GriT wp-block-lazyblock-image-full-width\"><section class=\"fullwidth fullwidth--img\">\n  \n  <img data-src=\"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2019\/10\/work-forum-2-full.jpg\" alt=\"\" class=\"lazyload img-fluid\" \/>\n  \n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"template":"","class_list":["post-8787","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988","8361"],"client_id":"8479","hero_video":"344505255","hero_image":{"ID":8791,"id":8791,"title":"work-forum-2-featured","filename":"work-forum-2-featured.jpg","filesize":84014,"url":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2019\/10\/work-forum-2-featured.jpg","link":"https:\/\/www.vccp.com\/czechia\/work\/forum-2000\/the-courage-to-take-responsibility\/attachment\/work-forum-2-featured","alt":"","author":"9","description":"","caption":"","name":"work-forum-2-featured","status":"inherit","uploaded_to":8787,"date":"2020-08-19 10:09:59","modified":"2020-08-19 10:09:59","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/czechia\/wp-includes\/images\/media\/default.png","width":768,"height":1536,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2019\/10\/work-forum-2-featured-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2019\/10\/work-forum-2-featured-150x300.jpg","medium-width":150,"medium-height":300,"medium_large":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2019\/10\/work-forum-2-featured.jpg","medium_large-width":640,"medium_large-height":1280,"large":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2019\/10\/work-forum-2-featured-512x1024.jpg","large-width":512,"large-height":1024,"1536x1536":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2019\/10\/work-forum-2-featured.jpg","1536x1536-width":768,"1536x1536-height":1536,"2048x2048":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2019\/10\/work-forum-2-featured.jpg","2048x2048-width":768,"2048x2048-height":1536,"Header":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2019\/10\/work-forum-2-featured-768x720.jpg","Header-width":768,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2019\/10\/work-forum-2-featured-768x960.jpg","Wide-width":768,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2019\/10\/work-forum-2-featured-768x1152.jpg","Square-width":512,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2019\/10\/work-forum-2-featured-768x1536.jpg","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2019\/10\/work-forum-2-featured-768x960.jpg","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2019\/10\/work-forum-2-featured-768x630.jpg","Facebook-width":768,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2019\/10\/work-forum-2-featured-768x768.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2019\/10\/work-forum-2-featured-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2019\/10\/work-forum-2-featured-384x768.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"Leaders of tomorrow","meta-description":"\"This campaign was very different from those we were normally used to creating. It has a much tougher goal than the others, not boosting sales or generating profit. It stands out in an indescribably more important way.\"","social-media-image":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2020\/08\/work-forum-2-left.jpg","relateditems":[{"relateditem":{"ID":8839,"post_author":"3","post_date":"2019-10-17 15:54:00","post_date_gmt":"2019-10-17 14:54:00","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"180586050\",\"blockId\":\"1FqYw3\",\"blockUniqueClass\":\"lazyblock-video-1FqYw3\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp style=\\u0022font-weight: 400;\\u0022\\u003e\\u003cstrong style=\\u0022font-weight: 600;\\u0022\\u003eWho knew that an app selling stuff fast and easy could also:\u00a0 \u00a0\\u003c\/strong\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022font-weight: 400;\\u0022\\u003e\\u003cstrong style=\\u0022font-weight: 600;\\u0022\\u003e-make Number 1 in App Store and Google Play only two days after launch?\\u003c\/strong\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022font-weight: 400;\\u0022\\u003e\\u003cstrong style=\\u0022font-weight: 600;\\u0022\\u003e-have 1,5 million downloads in the first year?\\u003c\/strong\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022font-weight: 400;\\u0022\\u003e\\u003cstrong style=\\u0022font-weight: 600;\\u0022\\u003e-gain twice as many active users as the market leader?\\u003c\/strong\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022font-weight: 400;\\u0022\\u003e\\u003cstrong style=\\u0022font-weight: 600;\\u0022\\u003e-achieve 160 % in total of the brand\u00b4s business goal?\u00a0 \u00a0 \u00a0\\u003c\/strong\\u003e\u00a0\u00a0\\u003c\/p\\u003e\\n\\u003cp style=\\u0022font-weight: 400;\\u0022\\u003eMany of us are nostalgic about stuff\u00a0\u2013\u00a0we definitely don\u00b4t want it to go to trash although we don\u00b4t need it anymore. With the letgo app, we can be sure each of our things finds its best use with someone who\u00b4s gonna love it just as much as we do. We used this for our creative concept. And of course we added fun. And more fun.\u00a0\\u003c\/p\\u003e\\n\\u003cp style=\\u0022font-weight: 400;\\u0022\\u003eLetgo allows users to buy and sell second-hand stuff locally, using just 4 simple steps. They take a picture of the thing they wanna sell, post it, chat up the person interested, and in the end make the sale \u2013 sale to someone who is all ready to make a deal, utilizing the most innovative way of communication. Someone who is all ready to contribute to sustaining the world, protecting the environment by RE-USING.\\u003c\/p\\u003e\",\"quote\":\"Selling things on letgo is supereasy, just snap, post, chat and sell.\",\"blockId\":\"ZXO5TY\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-ZXO5TY\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"180586049\",\"blockId\":\"Z1BdebI\",\"blockUniqueClass\":\"lazyblock-video-Z1BdebI\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"\\u0022Without the letgo app, selling stuff is hard, it takes a lot of time and effort. But this is different. Re-using is good, right? Plus, everything gets done literarily under your nose!\\u0022\",\"quotee\":\"\u017daneta, a contented user\",\"blockId\":\"2bnuv0\",\"blockUniqueClass\":\"lazyblock-quote-full-width-2bnuv0\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003eThe geolocation feature of the app\u00a0\\u003cspan class=\\u00225yl5\\u0022\\u003eenables you to sell and buy from the people next to you, and we really mean next to you, so the proximity definitely\\u003c\/span\\u003e\u00a0plays in your favour. And the results? A 30% YOY increase in peak sales, a 22% increase in brand consideration and 9 millions of views on social networks, with 100,000 engagements.\\u003c\/p\\u003e\\n\\u003cp\\u003eIn the autumn of 2018, we enriched the campaign by emphasizing the ability to buy and sell cars fast and easy. And if we speak about losing time and effort when buying a couch or a table, let\u00b4s not even start about cars. Plus, second-hand car dealers always have only a limited number of cars to offer \u2013 \u2013 \u2013\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003eAt the time of launching the campaign, there were more than 40,000 cars in the database. Supported by the easy use of chat, the communication between the buyer and the seller became a matter of moments. So if you take into account time as the most precious commodity and all the listed features of the app...\\u003c\/p\\u003e\\n\\u003cp\\u003e....you see why for us, creating the two new TV spots for our autumn campaign was the biggest pleasure. Directed by Jan \u0160vejkar and produced by Stink, spots are to be enjoyed with the voiceover of Zby\u0161ek Hor\u00e1k, one of the protagonists of the Czech version of Top Gear. By the way, two thirds of the incremental installs happened within 5 minutes after their airing.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe campaign ran in the Czech Republic and some other countries in Central Europe and the Balkans, including shorter online spots as well as radio. It should come as no surprise that it scored high both in Effie and ADC.\\u003c\/p\\u003e\",\"blockId\":\"Z1UhISD\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1UhISD\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"230564123\",\"blockId\":\"Z1gg0nr\",\"blockUniqueClass\":\"lazyblock-video-Z1gg0nr\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"294749374\",\"blockId\":\"12PtwM\",\"blockUniqueClass\":\"lazyblock-video-12PtwM\"} \/-->","post_title":"It's time to letgo!","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"its-time-to-letgo","to_ping":"","pinged":"","post_modified":"2020-08-26 16:13:13","post_modified_gmt":"2020-08-26 15:13:13","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/prague\/?post_type=work&#038;p=8839","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":634,"post_author":"5","post_date":"2020-06-24 09:56:54","post_date_gmt":"2020-06-24 08:56:54","post_content":"<!-- wp:lazyblock\/page-title {\"title\":\"Capabilities\",\"blockId\":\"Z1QKpPa\",\"blockUniqueClass\":\"lazyblock-page-title-Z1QKpPa\"} \/-->","post_title":"Capabilities","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"capabilities","to_ping":"","pinged":"","post_modified":"2020-08-27 00:39:03","post_modified_gmt":"2020-08-26 23:39:03","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/prague\/?page_id=634","menu_order":0,"post_type":"page","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":212,"post_author":"5","post_date":"2020-06-15 22:26:43","post_date_gmt":"2020-06-15 21:26:43","post_content":"","post_title":"Work","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"work","to_ping":"","pinged":"","post_modified":"2021-09-22 10:49:46","post_modified_gmt":"2021-09-22 09:49:46","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/prague\/?page_id=212","menu_order":1,"post_type":"page","post_mime_type":"","comment_count":"0","filter":"raw"}}],"visible_on_home_page":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/czechia\/wp-json\/wp\/v2\/work\/8787","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/czechia\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/czechia\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/czechia\/wp-json\/wp\/v2\/users\/3"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/czechia\/wp-json\/wp\/v2\/media?parent=8787"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}