{"id":8733,"date":"2020-05-02T14:51:00","date_gmt":"2020-05-02T13:51:00","guid":{"rendered":"https:\/\/www.vccp.com\/prague\/?post_type=work&#038;p=8733"},"modified":"2020-08-26T15:10:49","modified_gmt":"2020-08-26T14:10:49","slug":"give-more-joy-with-albert","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/czechia\/work\/albert\/give-more-joy-with-albert","title":{"rendered":"Give more joy with Albert!"},"content":{"rendered":"<div class=\"lazyblock-two-column-text-image-top-aligned-Z1ht609 wp-block-lazyblock-two-column-text-image-top-aligned\"><section class=\"fullwidth fullwidth--overflow aos-init aos-animate\" data-aos=\"fade-up\">\r\n    <div class=\"container container--spaced-lg\">\r\n        <div class=\"row\">\r\n            <div class=\"col-md-6\">\r\n                <div class=\"embed-responsive embed-responsive-1by1 img-inline img-offset-left-md\">\r\n                    <picture class=\"embed-responsive-item\">\r\n                        <source data-srcset=\"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2020\/08\/work-albert-vanoce-square.jpg 768w\">\r\n                        <img data-src=\"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2020\/08\/work-albert-vanoce-square.jpg\" alt=\"\" class=\"lazyload img-fluid img-1-1\">\r\n                    <\/picture>\r\n                <\/div>\r\n            <\/div>\r\n            <div class=\"col-md-6\">\r\n                <p>In our latest Albert Christmas campaign, we drew on the hugely successful one from 2018, continuing to spread our mission about the hand-made gifts that please the most. Only in this one, we decided to reach out the usual circle of giving and had our main character, the Little Rascal, secretly give out pieces of home-made ginger bread to people living in his neighbourhood.<\/p>                    \r\n                            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-bzeli wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        By those four pieces of ginger bread, Albert demonstrates that hand-made presents not only give more joy, the main thing is they bring the community closer. Such gifts are thus perfect for reaching over to those who live close to us but whose presence we never really acknowledged so far. \n              <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-image-top-aligned-QvjmP wp-block-lazyblock-two-column-text-image-top-aligned\"><section class=\"fullwidth fullwidth--overflow aos-init aos-animate\" data-aos=\"fade-up\">\r\n    <div class=\"container container--spaced-lg\">\r\n        <div class=\"row\">\r\n            <div class=\"col-md-6\">\r\n                <div class=\"embed-responsive embed-responsive-1by1 img-inline img-offset-left-md\">\r\n                    <picture class=\"embed-responsive-item\">\r\n                        <source data-srcset=\"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2020\/05\/work-albert-vanoce-featured.jpg 768w\">\r\n                        <img data-src=\"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2020\/05\/work-albert-vanoce-featured.jpg\" alt=\"\" class=\"lazyload img-fluid img-1-1\">\r\n                    <\/picture>\r\n                <\/div>\r\n            <\/div>\r\n            <div class=\"col-md-6\">\r\n                <p>And so we let our little hero steal some pieces of ginger bread from the kitchen and make a gesture to his neighbours. We simply created a story proving the most important thing: we are supposed to care about those who live around us, no matter what. And like this, our campaign became a great example of the fact that sometimes, things are not what they seem to be.<\/p>                    \r\n                            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-JzFGH wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        Kids are the embodiment of honesty. And what represents the spirit of Christmas better than getting close to those around us? We wanted to demonstrate this all in our spot. And we knew we should invite Louis Armstrong\u2019s What a Wonderful World to help us carry our message again. \n              <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>\n\n<div class=\"lazyblock-video-25Bypp wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/410595983?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-Z2dFuX1 wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left;\">The 2019 Christmas spot was directed by Jasmina Bla\u017eevi\u010d and was accompanied by adverts featuring four key elements from the film \u00a0\u2013 the four pieces of ginger bread that the Little Rascal secretly gave away, so everyone could be reminded of what it is all about \u2013 caring about our surroundings and connecting with them.<\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-image-full-width-Z1sPyya wp-block-lazyblock-image-full-width\"><section class=\"fullwidth fullwidth--img\">\n  \n  <img data-src=\"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2020\/05\/work-albert-vanoce-fullwidth.jpg\" alt=\"\" class=\"lazyload img-fluid\" \/>\n  \n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"template":"","class_list":["post-8733","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988","8361"],"client_id":"8522","hero_video":"411343682","hero_image":{"ID":8738,"id":8738,"title":"work-albert-vanoce-featured","filename":"work-albert-vanoce-featured.jpg","filesize":88259,"url":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2020\/05\/work-albert-vanoce-featured.jpg","link":"https:\/\/www.vccp.com\/czechia\/work\/albert\/give-more-joy-with-albert\/attachment\/work-albert-vanoce-featured","alt":"","author":"9","description":"","caption":"","name":"work-albert-vanoce-featured","status":"inherit","uploaded_to":8733,"date":"2020-08-17 14:02:24","modified":"2020-08-17 14:02:24","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/czechia\/wp-includes\/images\/media\/default.png","width":768,"height":768,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2020\/05\/work-albert-vanoce-featured-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2020\/05\/work-albert-vanoce-featured-300x300.jpg","medium-width":300,"medium-height":300,"medium_large":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2020\/05\/work-albert-vanoce-featured.jpg","medium_large-width":640,"medium_large-height":640,"large":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2020\/05\/work-albert-vanoce-featured.jpg","large-width":640,"large-height":640,"1536x1536":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2020\/05\/work-albert-vanoce-featured.jpg","1536x1536-width":768,"1536x1536-height":768,"2048x2048":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2020\/05\/work-albert-vanoce-featured.jpg","2048x2048-width":768,"2048x2048-height":768,"Header":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2020\/05\/work-albert-vanoce-featured-768x720.jpg","Header-width":768,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2020\/05\/work-albert-vanoce-featured.jpg","Wide-width":768,"Wide-height":768,"Square":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2020\/05\/work-albert-vanoce-featured.jpg","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2020\/05\/work-albert-vanoce-featured.jpg","Tall-width":307,"Tall-height":307,"Mobile":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2020\/05\/work-albert-vanoce-featured.jpg","Mobile-width":768,"Mobile-height":768,"Facebook":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2020\/05\/work-albert-vanoce-featured-768x630.jpg","Facebook-width":768,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2020\/05\/work-albert-vanoce-featured-768x768.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2020\/05\/work-albert-vanoce-featured-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2020\/05\/work-albert-vanoce-featured-384x768.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"Let\u2019s give more joy with Albert!","meta-description":"In our latest Albert Christmas campaign, we drew on the hugely successful one from 2018, continuing to spread our mission about the hand-made gifts that please the most. Only in this one, we decided to reach out the usual circle of giving and had our main character, the Little Rascal, secretly give out pieces of home-made ginger bread to people living in his neighbourhood.","social-media-image":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2020\/05\/work-albert-vanoce-social.jpg","relateditems":[{"relateditem":{"ID":8740,"post_author":"3","post_date":"2019-10-16 15:19:00","post_date_gmt":"2019-10-16 14:19:00","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eInspiring people to eat healthy and really think about the food they consume \u2013 that is a mission that accompanies all the Albert campaigns. And since in VCCP Prague, we take this issue very personally \u2013 we all love to eat \u2013 we searched for tools that would encourage viewers to get creative about the food and help us once and for all change the commonly shared view of an often \\u0022dull\\u0022 cooking routine.\\u003c\/p\\u003e\",\"quote\":\"To create a hand-made gift is not easy, but cheers the most.\",\"blockId\":\"Z17DbNL\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z17DbNL\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"301230802\",\"blockId\":\"Z2q6IJR\",\"blockUniqueClass\":\"lazyblock-video-Z2q6IJR\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"We wanted to bring fresh inspiration to the kitchen. We wanted to show people that they could truly enjoy grocery shopping, combine ingredients in new, unexpected ways, and last, but not least, we wanted to show them that the time spent by preparing a meal was definitely worth their while \u2013 \u00b4cause it could be the time spent together.\",\"blockId\":\"18r4QN\",\"blockUniqueClass\":\"lazyblock-quote-full-width-18r4QN\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"301863126\",\"blockId\":\"104jel\",\"blockUniqueClass\":\"lazyblock-video-104jel\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-inline-image-button {\"image-768x768\":\"%7B%22alt%22:%22%22,%22title%22:%22work-albert-gifts-content%22,%22caption%22:%22%22,%22id%22:8744,%22link%22:%22https:\/\/www.vccp.com\/prague\/work\/albert\/the-best-gifts-are-made-not-bought\/attachment\/work-albert-gifts-content\/%22,%22url%22:%22https:\/\/www.vccp.com\/prague\/wp-content\/uploads\/sites\/6\/2019\/10\/work-albert-gifts-content.jpg%22%7D\",\"title\":\"Time and love are the main ingredients.\",\"text\":\"\\u003cp\\u003eIn the previous campaigns, our creative team managed to transform cooking it into an enjoyable, meaningful activity through which we can all celebrate every single day \u2013 by devoting serious time and attention to food we are about to prepare, improving our family\u00b4s eating habits and having fun at the same time...\\u003c\/p\\u003e\\n\\u003cp\\u003eAnd it was a similarly simple solution that we found when the one question that scares creatives all over the world from an early spring \u2013 How to return Christmas its true value? \u2013 started resonating through the walls of our agency.\\u003c\/p\\u003e\",\"blockId\":\"Zir21P\",\"blockUniqueClass\":\"lazyblock-two-column-text-inline-image-button-Zir21P\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003eLet\u00b4s be honest, what we nowadays lack the most is the time for our family, the true joy taken of the common family activities, showing that despite all the every-day drama what matters the most are our loved ones. Through our Christmas spots, we stripped our often complicated reality down to the core, and highlighted the need for honest, hand-made gifts as the exact opposites of any last minute glitter. What is more, we did not reach for the probably expected scheme, but we let it be the children who rewarded their parents for all their patience and loving service.\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003eOur powerful story radiated not only in the hearts of mums \u2013 along with the little boy baking cookies for his mummy, we introduced a touching story of a dedicated sports player preparing Camemberts for his team as a form of support, and for a granddad making a guitar-shaped cake for his granddaughter.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe Albert Christmas campaign was an example of how deep human insight led to turning ordinary family moments into a heart-felt reminder of the permanence and unconditional nature of love.\\u003c\/p\\u003e\",\"blockId\":\"1eiApN\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-1eiApN\"} \/-->","post_title":"The best gifts are made not bought","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"the-best-gifts-are-made-not-bought","to_ping":"","pinged":"","post_modified":"2020-08-26 15:18:00","post_modified_gmt":"2020-08-26 14:18:00","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/prague\/?post_type=work&#038;p=8740","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":8746,"post_author":"3","post_date":"2019-10-17 16:57:24","post_date_gmt":"2019-10-17 15:57:24","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"341543823\",\"blockId\":\"Zpps6s\",\"blockUniqueClass\":\"lazyblock-video-Zpps6s\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eWhat a pity that the simplest truth often remains hidden from us. Especially from those who love each other the most, like children and their parents. That is why we decided to introduce B\u0159ez\u0148\u00e1k as means of easing the communication inside families and improving relationships.\\u003c\/p\\u003e\\n\\u003cp\\u003eAt the beginning, B\u0159ez\u0148\u00e1k was a local, North Bohemian beer. Old school all the way through, just like the lives of the men who drank it. Proud, traditional men who, however, were not aware of how special they were for the people around them. And we knew it was time to change it. For those men as well as B\u0159ez\u0148\u00e1k.\\u003c\/p\\u003e\\n\\u003cp\\u003eWe based our campaign on celebrating the local fathers. On their strengths and abilities to make it through even during the hardest times \u2013 on everything that made them the real HEROES \u2013 without their knowing it.\\u003c\/p\\u003e\",\"quote\":\"Lubo\u0161, the Dad: \u201cMe a hero? I definitely wouldn\u00b4t call myself that.\u201d Petr, the son: \u201cThe biggest hero? My dad.\u201d\",\"blockId\":\"267UwT\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-267UwT\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"\u201cDads definitely deserve recognition, but nowadays, somehow, there\u00b4s not enough space for children, or sons, especially, to express how they feel about them.\u201d\",\"blockId\":\"Xpidc\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Xpidc\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"164106449\",\"blockId\":\"1QHr1J\",\"blockUniqueClass\":\"lazyblock-video-1QHr1J\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eFor the start, we used the image that little boys project onto their fathers \u2013 they see them as superheroes. And we could be sure that this hyperbole worked perfectly in ATL communication. But we needed more. We needed to find the key to why it ever stopped working like this, why fathers of growing boys think they are doing something wrong and why they never see eye to eye with each other.\\u003c\/p\\u003e\\n\\u003cp\\u003eNo, the sons\u00b4 image of their superhero fathers does not change throughout life, e\u2013eh. It just somehow gets lost in all the hustle and bustle of everyday events and in the lack of will to maintain a quality communication. That is why the goal of the digital part of the campaign was to encourage the sons to take their fathers out for a beer and really TALK to them.\\u003c\/p\\u003e\",\"quote\":\"\u201cWe believe that the values by which our fathers have lived are still relevant to young people today. And we know that developing a good relationship takes time.\u201d\",\"blockId\":\"Z1UYhqv\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1UYhqv\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"254669266\",\"blockId\":\"en84y\",\"blockUniqueClass\":\"lazyblock-video-en84y\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"255022001\",\"blockId\":\"Z1VeQqp\",\"blockUniqueClass\":\"lazyblock-video-Z1VeQqp\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003eThe second wave of the communication draws on celebrating the older generation as well as what B\u0159ez\u0148\u00e1k itself represents \u2013 tradition, respect, doing things slowly and the right way. We celebrate the taking time. Because the really good things always take time.\u00a0As a result of the \u201cOur Heroes\u201d campaign, B\u0159ez\u0148\u00e1k is now a national brand.\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003eThe campaign generated 1,000,000 YouTube views and increased the brand\u00b4s yearly revenues by 10 %. The on-trade market grew by one fifth.\u00a0We were given Gold Effie and Gold ADC awards for the campaign, but the greatest result was that many of us now take their dads for a beer more often and can finally utter the sentence: \u201cYou know, Dad, in my eyes, you have always been a hero.\u201d\\u003c\/p\\u003e\",\"blockId\":\"Z18GPdE\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z18GPdE\"} \/-->","post_title":"Our Heroes","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"our-heroes","to_ping":"","pinged":"","post_modified":"2020-08-26 15:24:06","post_modified_gmt":"2020-08-26 14:24:06","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/prague\/?post_type=work&#038;p=8746","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":8819,"post_author":"3","post_date":"2020-04-27 12:59:00","post_date_gmt":"2020-04-27 11:59:00","post_content":"<!-- wp:lazyblock\/two-column-text-image-top-aligned {\"image-768x768\":\"%7B%22alt%22:%22%22,%22title%22:%22work-frisco-girls-1%22,%22caption%22:%22%22,%22id%22:8821,%22link%22:%22https:\/\/www.vccp.com\/prague\/?attachment_id=8821%22,%22url%22:%22https:\/\/www.vccp.com\/prague\/wp-content\/uploads\/sites\/6\/2020\/08\/work-frisco-girls-1.jpg%22%7D\",\"text\":\"\\u003cp\\u003eFrisco, a flavoured cider brand, wanted to encourage women not to be afraid to behave like girls more often, because regardless of their age and occupation, they all still have a teenage spirit inside of them. So how to let it show? Our campaign gives them the right piece of advice. Meet your girlfriends and enjoy with Frisco!\\u003c\/p\\u003e\",\"blockId\":\"Z2t4QzM\",\"blockUniqueClass\":\"lazyblock-two-column-text-image-top-aligned-Z2t4QzM\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eWe filled the flagship of our campaign, our TV spot, with cheerful atmosphere - it sees women in situations in which they forget they are adults now and behave like girls again. We built it all on the idea that when with girlfriends, despite all their social roles, women can fearlessly be themselves.\\u003c\/p\\u003e\",\"quote\":\"According to a 2018 research, 70\\u0026nbsp;% of women are not contented with the amount of time spent with their girlfriends. Naturally, they would like to see them more often.\",\"blockId\":\"oXKR0\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-oXKR0\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22work-frisco-girls-fullwidth%22,%22caption%22:%22%22,%22id%22:8822,%22link%22:%22https:\/\/www.vccp.com\/prague\/work\/frisco\/just-be-girls-more-often\/attachment\/work-frisco-girls-fullwidth\/%22,%22url%22:%22https:\/\/www.vccp.com\/prague\/wp-content\/uploads\/sites\/6\/2020\/04\/work-frisco-girls-fullwidth.jpg%22%7D\",\"blockId\":\"1XbWd3\",\"blockUniqueClass\":\"lazyblock-image-full-width-1XbWd3\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"\u201cWe want to support women in throwing away all their worries and duties, so they can go out with their girlfriends and have fun,\u201c\",\"quotee\":\"says Veronika Ho\u0159\u00e1kov\u00e1, Marketing Manager for New Categories at Pilsner Urquell.\",\"blockId\":\"1n0TNd\",\"blockUniqueClass\":\"lazyblock-quote-full-width-1n0TNd\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"410608499\",\"blockId\":\"Z2kSnVJ\",\"blockUniqueClass\":\"lazyblock-video-Z2kSnVJ\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width-bold {\"text\":\"Our campaign definitely has reached its goal: it serves women as a perfect reminder of how important it is to spend time with their girlfriends, encouraging them to \u201cgo for it\u201d. And for us, it has been great to create work for a brand that wants women to just be themselves.\",\"blockId\":\"Z2qE7Jh\",\"blockUniqueClass\":\"lazyblock-text-full-width-bold-Z2qE7Jh\"} \/-->","post_title":"Just be girls more often!","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"just-be-girls-more-often","to_ping":"","pinged":"","post_modified":"2020-08-26 15:42:44","post_modified_gmt":"2020-08-26 14:42:44","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/prague\/?post_type=work&#038;p=8819","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}}],"visible_on_home_page":[],"websites_to_publish":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/czechia\/wp-json\/wp\/v2\/work\/8733","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/czechia\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/czechia\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/czechia\/wp-json\/wp\/v2\/users\/3"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/czechia\/wp-json\/wp\/v2\/media?parent=8733"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}