{"id":8721,"date":"2019-09-04T10:06:08","date_gmt":"2019-09-04T09:06:08","guid":{"rendered":"https:\/\/www.vccp.com\/prague\/work\/%client_name%\/donate-your-words"},"modified":"2020-08-26T15:25:44","modified_gmt":"2020-08-26T14:25:44","slug":"donate-your-words","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/czechia\/work\/cadbury\/donate-your-words","title":{"rendered":"Donate Your Words"},"content":{"rendered":"<div class=\"lazyblock-video-ZonqYm wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/357765945?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-CPf5Q wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          There&#8217;s a crisis in the UK. 1.4 million older people struggle with loneliness. 225,000 often go a whole week without speaking to anyone.                  <\/blockquote>\r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\tu003cpu003eThatu2019s why Cadbury Dairy Milk have launched a new brand campaign, &#8216;Donate Your Words&#8217;, in support of Age UK. For the first time ever the UKu2019s number one chocolate brand has removed the words from its iconic purple bars and is &#8216;donating&#8217; them to the Charity to help alleviate loneliness amongst older people.u00a0u003c\/pu003enu003cpu003eThe limited edition bar will be sold in supermarkets nationwide with 30p from each bar going towards Age UK to help provide vital services and support when older people need it most.u003c\/pu003enu003cpu003eThe campaign will also encourage Brits to donate their words by pledging to reach out and have a chat with older people in their communities, supported through social media, TV show partnerships, retail pop up experiences and even a custom built Facebook chatbot conversational interface.u00a0u003c\/pu003e  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-image-full-width-Z1eQbm4 wp-block-lazyblock-image-full-width\"><section class=\"fullwidth fullwidth--img\">\n  \n  <img data-src=\"https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/ChatBot-1.jpg\" alt=\"\" class=\"lazyload img-fluid\" \/>\n  \n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-CSD4B wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        Weu2019re so proud to announce this partnership and to be supporting Age UK &#8211; itu2019s such an important charity that is really tackling the issue of loneliness. We are donating the words from our bars of Cadbury Dairy Milk and encouraging people up and down the country to donate theirs through small gestures that could really help change the lives of older people. \n        <cite>Laura Gray, Brand Manager at Mondelez<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"template":"","class_list":["post-8721","work","type-work","status-publish","hentry"],"acf":{"client_id":"8471","capability_ids":["988","8358","8339","8364"],"hero_image":false,"meta-title":"Donate Your Words","meta-description":"Cadbury Dairy Milk announces partnership with Age UK to help combat loneliness.","relateditems":[{"relateditem":{"ID":634,"post_author":"5","post_date":"2020-06-24 09:56:54","post_date_gmt":"2020-06-24 08:56:54","post_content":"<!-- wp:lazyblock\/page-title {\"title\":\"Capabilities\",\"blockId\":\"Z1QKpPa\",\"blockUniqueClass\":\"lazyblock-page-title-Z1QKpPa\"} \/-->","post_title":"Capabilities","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"capabilities","to_ping":"","pinged":"","post_modified":"2020-08-27 00:39:03","post_modified_gmt":"2020-08-26 23:39:03","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/prague\/?page_id=634","menu_order":0,"post_type":"page","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":212,"post_author":"5","post_date":"2020-06-15 22:26:43","post_date_gmt":"2020-06-15 21:26:43","post_content":"","post_title":"Work","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"work","to_ping":"","pinged":"","post_modified":"2021-09-22 10:49:46","post_modified_gmt":"2021-09-22 09:49:46","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/prague\/?page_id=212","menu_order":1,"post_type":"page","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":896,"post_author":"5","post_date":"2020-07-01 10:07:30","post_date_gmt":"2020-07-01 09:07:30","post_content":"","post_title":"News","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"news","to_ping":"","pinged":"","post_modified":"2025-04-09 08:36:12","post_modified_gmt":"2025-04-09 07:36:12","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/prague\/?page_id=896","menu_order":0,"post_type":"page","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hero_video":"","social-media-image":false,"visible_on_home_page":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/czechia\/wp-json\/wp\/v2\/work\/8721","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/czechia\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/czechia\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/czechia\/wp-json\/wp\/v2\/users\/3"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/czechia\/wp-json\/wp\/v2\/media?parent=8721"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}