{"id":10071,"date":"2026-11-09T21:57:07","date_gmt":"2026-11-09T21:57:07","guid":{"rendered":"https:\/\/www.vccp.com\/czechia\/?post_type=work&#038;p=10071"},"modified":"2026-11-10T14:39:03","modified_gmt":"2026-11-10T14:39:03","slug":"a-little-christmas-magic-every-day","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/czechia\/work\/albert\/a-little-christmas-magic-every-day","title":{"rendered":"A little christmas magic, every day"},"content":{"rendered":"<div class=\"lazyblock-text-full-width-Z1ksdjK wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left\">Christmas begins long before Christmas Eve. We buy presents, play festive music and decorate our homes. Yet special food remains one of the few pleasures reserved for 24 December, sometimes quite literally hidden from the rest of the family until the big day.<\/p>\n<p style=\"text-align: left\">For <strong>Albert Excellent<\/strong>, culinary pleasure was never meant to be limited to exceptional occasions. So this Christmas, our challenge was to break with the habit of waiting and show how something delicious can make an ordinary Advent evening <strong>feel special<\/strong>.<\/p>\n<h4 style=\"text-align: left\"><strong>Every day can have a little Christmas magic.<\/strong><\/h4>\n<p style=\"text-align: left\">Building on Albert\u2019s tradition of intimate <strong>family<\/strong> <strong>stories<\/strong> with food at their heart, we created a two-part tale about a young magician and her brother. Throughout Advent, they conjure up something delicious from the <strong>Albert Excellent<\/strong> range for their parents.<\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-video-1nmSQC wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/1245109075?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-ZL46rl wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left\">The second film reveals that every performance has been a rehearsal for one final <strong>Christmas Eve surprise<\/strong> for their beloved grandfather.<\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-video-ZkS0OU wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/1245109076?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-Z114IiB wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left\">A separate film highlights Albert\u2019s role as the <strong>Czech Republic\u2019s largest food donor<\/strong>, with fresh food from more than <strong>300 stores<\/strong> donated to people in need in their local communities.<\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-video-ZhWhAf wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/1245113197?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-Z1fMOJ wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left\">The campaign rolls out across TV, online, social, OOH, print, radio and in-store. The films were directed by Juraj Jani\u0161 and produced by Armada Films. Key visuals and in-store materials were created by Lineart.<\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-carousel-Z2pM1S4 wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\n    <div class=\"container container--spaced-sm\">\n\n      <div id=\"imageCarousel\" class=\"carousel slide  carousel--with-indicators  \" data-ride=\"carousel\" data-interval=\"0\">\n\n        \n        <div class=\"carousel-inner\">\n\n                    \n          <div class=\"carousel-item  active\">\n\n            \n                        <div class=\"embed-responsive embed-responsive-16by9\">\n              <picture class=\"embed-responsive-item\">\n                <source data-srcset=\"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2026\/11\/albert-OOH-xmas-2.png 1152w\">\n                <img data-src=\"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2026\/11\/albert-OOH-xmas-2.png\" alt=\"\" class=\"lazyload d-block w-100\">\n              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<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":74,"template":"","class_list":["post-10071","work","type-work","status-publish","hentry"],"acf":{"websites_to_publish":[],"capability_ids":["988"],"hero_video":"","hero_image":{"ID":10074,"id":10074,"title":"albert xmas 2026_web-3","filename":"albert-xmas-2026_web-3.jpg","filesize":583687,"url":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2026\/11\/albert-xmas-2026_web-3.jpg","link":"https:\/\/www.vccp.com\/czechia\/work\/albert\/a-little-christmas-magic-every-day\/attachment\/albert-xmas-2026_web-3","alt":"","author":"74","description":"","caption":"","name":"albert-xmas-2026_web-3","status":"inherit","uploaded_to":10071,"date":"2026-11-09 21:56:52","modified":"2026-11-09 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little christmas magic, every day","meta-description":"Christmas begins long before Christmas Eve. We buy presents, play festive music and decorate our homes. Yet special food remains one of the few pleasures reserved for 24 December, sometimes quite literally hidden from the rest of the family until the big day.","social-media-image":false,"related_content_title":"You may also like","relateditems":false,"hide_related_items":[],"visible_on_home_page":["1"]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/czechia\/wp-json\/wp\/v2\/work\/10071","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/czechia\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/czechia\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/czechia\/wp-json\/wp\/v2\/users\/74"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/czechia\/wp-json\/wp\/v2\/media?parent=10071"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}