{"id":10043,"date":"2026-08-26T18:25:08","date_gmt":"2026-08-26T17:25:08","guid":{"rendered":"https:\/\/www.vccp.com\/czechia\/?post_type=work&#038;p=10043"},"modified":"2026-08-26T18:25:09","modified_gmt":"2026-08-26T17:25:09","slug":"na-rozjezd-financial-therapy-on-your-way-to-independence","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/czechia\/work\/csob\/na-rozjezd-financial-therapy-on-your-way-to-independence","title":{"rendered":"Na Rozjezd: financial therapy on your way to independence"},"content":{"rendered":"<div class=\"lazyblock-text-full-width-2iWJew wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left\">Young adults can\u2019t wait to claim their <strong>independence<\/strong>, until they realize that being an adult is mostly pretending you know what you\u2019re doing while suddenly paying for things like water and toilet paper. The transition to self-sufficiency unfolds as a chaotic series of &#8220;firsts\u201d, from signing a first lease and setting up a freelance license to managing a tight monthly budget and dodging online scams.<\/p>\n<p style=\"text-align: left\">When young people search for clear guidance on these moments, trustworthy answers are surprisingly hard to find. Traditional financial communications dismiss their anxiety with empowering jargon and forced optimism, while social media advice often lacks accuracy and accessibility.<\/p>\n<p style=\"text-align: left\">True to it\u2019s mission to be a <strong>partner for all life\u2019s changes<\/strong>, \u010cSOB set out to bridge this gap by validating their everyday struggles and becoming a genuinely supportive partner. To give young adults a practical starting point, we created <strong>Na Rozjezd<\/strong> (Getting Started) \u2013 a platform bringing together practical advice, brand partnerships, and tailored product offers.<\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-carousel-1Y0Dgt wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\r\n    <div class=\"container container--spaced-sm\">\r\n\r\n      <div id=\"imageCarousel\" class=\"carousel slide  carousel--with-indicators  \" data-ride=\"carousel\" data-interval=\"0\">\r\n        \r\n                \r\n        <div class=\"carousel-inner\">\r\n          \r\n                              \r\n          <div class=\"carousel-item  active\">\r\n          \r\n                        <div class=\"embed-responsive embed-responsive-16by9\" data-component=\"video\">\r\n              <iframe data-src=\"https:\/\/player.vimeo.com\/video\/1220811839?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>                          <\/div>\r\n                      \r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                        <div class=\"embed-responsive embed-responsive-16by9\" data-component=\"video\">\r\n              <iframe data-src=\"https:\/\/player.vimeo.com\/video\/1221180749?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>                          <\/div>\r\n                      \r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                        <div class=\"embed-responsive embed-responsive-16by9\" data-component=\"video\">\r\n              <iframe data-src=\"https:\/\/player.vimeo.com\/video\/1221180750?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>                          <\/div>\r\n                      \r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                    \r\n        <\/div>\r\n        \r\n                <div class=\"carousel-controls\">\r\n          <a class=\"carousel-control-prev btn btn-sm btn-icon-only h5 btn-theme-black\" href=\"#imageCarousel\" role=\"button\" data-slide=\"prev\">\r\n          <svg class=\"icon \"><use xlink:href=\"https:\/\/www.vccp.com\/czechia\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/icons.svg#icon-left-open\"><\/use><\/svg>\r\n            <span class=\"sr-only\">Previous<\/span>\r\n          <\/a>\r\n    \r\n          <a class=\"carousel-control-next btn btn-sm btn-icon-only h5 btn-theme-black\" href=\"#imageCarousel\" role=\"button\" data-slide=\"next\">\r\n            <svg class=\"icon \"><use xlink:href=\"https:\/\/www.vccp.com\/czechia\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/icons.svg#icon-right-open\"><\/use><\/svg>\r\n            <span class=\"sr-only\">Next<\/span> \r\n          <\/a>\r\n        <\/div>\r\n                \r\n                <ol class=\"carousel-indicators\">\r\n                              <li data-target=\"#imageCarousel\" data-slide-to=\"0\" class=\"active\"><\/li>\r\n                              <li data-target=\"#imageCarousel\" data-slide-to=\"1\" class=\"\"><\/li>\r\n                              <li data-target=\"#imageCarousel\" data-slide-to=\"2\" class=\"\"><\/li>\r\n                            <\/ol>\r\n        \r\n      <\/div>\r\n\r\n    <\/div>\r\n  <\/section>\r\n<\/div>\n\n<div class=\"lazyblock-text-full-width-ZSNm9o wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left\">The strategic challenge was launching the platform without falling into tired category habits. Most finance campaigns targeting younger audiences try excessively hard to be hip, glossing over complex topics and ignoring how stressful managing money actually is. We chose to lean directly into that tension through a format this generation actually trusts: <strong>therapy<\/strong>.<\/p>\n<p style=\"text-align: left\">Talking openly about mental health and seeking therapy have become essential coping mechanisms for young adults. Through a <strong>financial therapy framework<\/strong>, the campaign creates a judgment-free space to air out the awkward administrative panic and unspoken anxieties of growing up.<\/p>\n<p>Check out the platform at <a href=\"https:\/\/narozjezd.csob.cz\/\">narozjezd.cz<\/a>.<\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-carousel-4RHEO wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\r\n    <div class=\"container container--spaced-sm\">\r\n\r\n      <div id=\"imageCarousel\" class=\"carousel slide  carousel--with-indicators  \" data-ride=\"carousel\" data-interval=\"0\">\r\n        \r\n                \r\n        <div class=\"carousel-inner\">\r\n          \r\n                              \r\n          <div class=\"carousel-item  active\">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2026\/08\/web-csob-narozjezd-3.jpg 1152w\">\r\n                <img data-src=\"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2026\/08\/web-csob-narozjezd-3.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2026\/08\/web-csob-narozjezd-2.jpg 1152w\">\r\n                <img data-src=\"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2026\/08\/web-csob-narozjezd-2.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2026\/08\/web-csob-narozjezd-1.jpg 1152w\">\r\n                <img data-src=\"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2026\/08\/web-csob-narozjezd-1.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                    \r\n        <\/div>\r\n        \r\n                <div class=\"carousel-controls\">\r\n          <a class=\"carousel-control-prev btn btn-sm btn-icon-only h5 btn-theme-black\" href=\"#imageCarousel\" role=\"button\" data-slide=\"prev\">\r\n          <svg class=\"icon \"><use xlink:href=\"https:\/\/www.vccp.com\/czechia\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/icons.svg#icon-left-open\"><\/use><\/svg>\r\n            <span class=\"sr-only\">Previous<\/span>\r\n          <\/a>\r\n    \r\n          <a class=\"carousel-control-next btn btn-sm btn-icon-only h5 btn-theme-black\" href=\"#imageCarousel\" role=\"button\" data-slide=\"next\">\r\n            <svg class=\"icon \"><use xlink:href=\"https:\/\/www.vccp.com\/czechia\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/icons.svg#icon-right-open\"><\/use><\/svg>\r\n            <span class=\"sr-only\">Next<\/span> \r\n          <\/a>\r\n        <\/div>\r\n                \r\n                <ol class=\"carousel-indicators\">\r\n                              <li data-target=\"#imageCarousel\" data-slide-to=\"0\" class=\"active\"><\/li>\r\n                              <li data-target=\"#imageCarousel\" data-slide-to=\"1\" class=\"\"><\/li>\r\n                              <li data-target=\"#imageCarousel\" data-slide-to=\"2\" class=\"\"><\/li>\r\n                            <\/ol>\r\n        \r\n      <\/div>\r\n\r\n    <\/div>\r\n  <\/section>\r\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":74,"template":"","class_list":["post-10043","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988"],"hero_video":"","hero_image":{"ID":10046,"id":10046,"title":"web-csob-narozjezd","filename":"web-csob-narozjzed.jpg","filesize":571892,"url":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2026\/08\/web-csob-narozjzed.jpg","link":"https:\/\/www.vccp.com\/czechia\/work\/csob\/na-rozjezd-financial-therapy-on-your-way-to-independence\/attachment\/web-csob-narozjzed","alt":"","author":"74","description":"","caption":"","name":"web-csob-narozjzed","status":"inherit","uploaded_to":10043,"date":"2026-08-24 12:44:58","modified":"2026-08-24 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