{"id":10039,"date":"2026-08-20T13:27:23","date_gmt":"2026-08-20T12:27:23","guid":{"rendered":"https:\/\/www.vccp.com\/czechia\/?post_type=work&#038;p=10039"},"modified":"2026-08-20T13:27:24","modified_gmt":"2026-08-20T12:27:24","slug":"back-to-school-2","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/czechia\/work\/csob\/back-to-school-2","title":{"rendered":"Back to school"},"content":{"rendered":"<div class=\"lazyblock-text-full-width-ZSBLJI wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left\">Acquisition campaigns in banking love a good bonus. And while incentives can get attention, they don\u2019t necessarily create an <strong>emotional connection<\/strong>. For \u010cSOB\u2019s Back to School campaign, we wanted to give people a reason to open an account, but also to connect the offer to a moment when its benefits could feel emotionally relevant.<\/p>\n<p style=\"text-align: left\">Going back to school is a change for the whole family. For parents, it comes with a new set of things to organise, manage \u2013 and pay for. For kids, it means leaving the freedom of summer behind and switching back into school mode.<\/p>\n<p style=\"text-align: left\">The idea builds naturally on \u010cSOB\u2019s positioning as a <strong>partner for all of life\u2019s changes<\/strong>. Our Good Points represent the benefits the account brings, offering practical help for parents and a little more joy for kids.<\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-video-46Oel wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/1219483778?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":74,"template":"","class_list":["post-10039","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988"],"hero_video":"","hero_image":{"ID":10040,"id":10040,"title":"web-csob-bts","filename":"web-csob-bts.jpg","filesize":501911,"url":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2026\/08\/web-csob-bts.jpg","link":"https:\/\/www.vccp.com\/czechia\/work\/csob\/back-to-school-2\/attachment\/web-csob-bts","alt":"","author":"74","description":"","caption":"","name":"web-csob-bts","status":"inherit","uploaded_to":10039,"date":"2026-08-19 09:19:10","modified":"2026-08-19 09:19:10","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/czechia\/wp-includes\/images\/media\/default.png","width":2048,"height":768,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2026\/08\/web-csob-bts-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2026\/08\/web-csob-bts-300x113.jpg","medium-width":300,"medium-height":113,"medium_large":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2026\/08\/web-csob-bts-768x288.jpg","medium_large-width":640,"medium_large-height":240,"large":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2026\/08\/web-csob-bts-1024x384.jpg","large-width":640,"large-height":240,"1536x1536":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2026\/08\/web-csob-bts-1536x576.jpg","1536x1536-width":1536,"1536x1536-height":576,"2048x2048":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2026\/08\/web-csob-bts.jpg","2048x2048-width":2048,"2048x2048-height":768,"Header":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2026\/08\/web-csob-bts-1920x720.jpg","Header-width":1920,"Header-height":720,"Square":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2026\/08\/web-csob-bts-720x720.jpg","Square-width":720,"Square-height":720}},"client_id":"8467","meta-title":"\u010cSOB | Back to school","meta-description":"Acquisition campaigns in banking love a good bonus. 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