{"id":10007,"date":"2026-07-07T13:46:31","date_gmt":"2026-07-07T12:46:31","guid":{"rendered":"https:\/\/www.vccp.com\/czechia\/?post_type=work&#038;p=10007"},"modified":"2026-07-07T14:53:28","modified_gmt":"2026-07-07T13:53:28","slug":"stand-on-your-own-for-your-own","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/czechia\/work\/csob\/stand-on-your-own-for-your-own","title":{"rendered":"On your own budget"},"content":{"rendered":"<div class=\"lazyblock-text-full-width-Z1NW2CR wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p>As part of its long-term ambition to become a <strong>partner for change<\/strong>, \u010cSOB wanted to bring its positioning to life for young adults taking their first steps towards <strong>independence<\/strong>. With a summer offer combining cashback and travel benefits, our challenge was to connect with a generation navigating the <strong>reality of adulthood<\/strong>.<\/p>\n<p>It\u2019s a time for exploring the world, collecting experiences, making the most of the freedom of the summer months. Usually on a budget that\u2019s always a little too short. Our campaign reframes the summer offer as something even more valuable than cash \u2013 <strong>freedom<\/strong>.<\/p>\n<p>Any extra cash means a little more independence. A little less relying on your parents. Your account. Your summer.<\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-video-Z2rfUlh wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/1207743448?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-video-Z2v2T5z wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/1207743823?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  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\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":74,"template":"","class_list":["post-10007","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988"],"hero_video":"","hero_image":{"ID":10008,"id":10008,"title":"CSOB_youngsters_header","filename":"CSOB_youngsters_header.jpg","filesize":406807,"url":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2026\/07\/CSOB_youngsters_header.jpg","link":"https:\/\/www.vccp.com\/czechia\/work\/csob\/stand-on-your-own-for-your-own\/attachment\/csob_youngsters_header","alt":"","author":"74","description":"","caption":"","name":"csob_youngsters_header","status":"inherit","uploaded_to":10007,"date":"2026-07-07 12:40:53","modified":"2026-07-07 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part of its long-term ambition to become a partner for change, \u010cSOB wanted to bring its positioning to life for young adults taking their first steps towards independence. With a summer offer combining cashback and travel benefits, our challenge was to connect with a generation navigating the reality of adulthood.","social-media-image":false,"relateditems":[{"relateditem":{"ID":9952,"post_author":"74","post_date":"2026-04-01 13:39:08","post_date_gmt":"2026-04-01 12:39:08","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp\\u003eLife today is shaped by constant \\u003cstrong\\u003echange\\u003c\/strong\\u003e. Some moments we plan for, others catch us off guard. Some are exciting, others challenging. \\u003cstrong\\u003eChange is something people navigate every day\\u003c\/strong\\u003e.\\u003c\/p\\u003e\\n\\u003cp\\u003eFor \u010cSOB, this became the starting point for a new brand platform. As one of the country\u2019s leading financial groups, with the scale, innovation and expertise to play a much bigger role in people\u2019s lives, \u010cSOB needed a concept that reflects that strength in a way that feels more modern, more confident, and more relevant to the reality people live in today.\\u003c\/p\\u003e\",\"blockId\":\"9cJvf\",\"blockUniqueClass\":\"lazyblock-text-full-width-9cJvf\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"1179132364\",\"blockId\":\"Z2vIIUk\",\"blockUniqueClass\":\"lazyblock-video-Z2vIIUk\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003ch4\\u003e\u201c\\u003cstrong\\u003eAs banking becomes more commoditised, brands have the opportunity to be more than just service providers. Our concept gives \u010cSOB an active role \u2013 not an invisible one in the background, but one that reflects the real impact it can have across different life moments.\\u003c\/strong\\u003e\u201d\\u003c\/h4\\u003e\\n\\u003ch5\\u003eOnd\u0159ej Fiala, Business Director VCCP\\u003c\/h5\\u003e\",\"blockId\":\"Z2lCClS\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z2lCClS\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22C%CC%8CSOB%20campaign%20vccp%20prague-1%22,%22caption%22:%22%22,%22description%22:%7B%22raw%22:%22%22,%22rendered%22:%22%3Cp%20class=%5C%22attachment%5C%22%3E%3Ca%20href='https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2026\/04\/CSOB-campaign-vccp-prague-1-scaled.jpg'%3E%3Cimg%20loading=%5C%22lazy%5C%22%20decoding=%5C%22async%5C%22%20width=%5C%22300%5C%22%20height=%5C%22150%5C%22%20src=%5C%22https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2026\/04\/CSOB-campaign-vccp-prague-1-300x150.jpg%5C%22%20class=%5C%22attachment-medium%20size-medium%5C%22%20alt=%5C%22%5C%22%20srcset=%5C%22https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2026\/04\/CSOB-campaign-vccp-prague-1-300x150.jpg%20300w,%20https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2026\/04\/CSOB-campaign-vccp-prague-1-1024x512.jpg%201024w,%20https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2026\/04\/CSOB-campaign-vccp-prague-1-768x384.jpg%20768w,%20https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2026\/04\/CSOB-campaign-vccp-prague-1-1536x768.jpg%201536w,%20https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2026\/04\/CSOB-campaign-vccp-prague-1-2048x1024.jpg%202048w,%20https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2026\/04\/CSOB-campaign-vccp-prague-1-1920x960.jpg%201920w%5C%22%20sizes=%5C%22auto,%20(max-width:%20300px)%20100vw,%20300px%5C%22%20\/%3E%3C\/a%3E%3C\/p%3E%5Cn%22%7D,%22id%22:9966,%22link%22:%22https:\/\/www.vccp.com\/czechia\/work\/csob\/partner-for-change\/attachment\/csob-campaign-vccp-prague-1%22,%22url%22:%22https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2026\/04\/CSOB-campaign-vccp-prague-1-scaled.jpg%22,%22sizes%22:%22%22%7D\",\"blockId\":\"ZRSY2z\",\"blockUniqueClass\":\"lazyblock-image-full-width-ZRSY2z\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp\\u003eTo bring this role to life, the campaign introduces a new brand symbol \u2013 the \\u003cstrong\\u003eGood Point\\u003c\/strong\\u003e. Evolving from a long-standing element of the \u010cSOB logo, it becomes a flexible device that represents the many ways the brand shows up in people\u2019s lives \u2013 encouraging, guiding, supporting or protecting them through moments of \\u003cstrong\\u003echange\\u003c\/strong\\u003e.\\u003c\/p\\u003e\",\"blockId\":\"1oJbjM\",\"blockUniqueClass\":\"lazyblock-text-full-width-1oJbjM\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003ch4\\u003e\u201cThe Good Point symbolically expresses the role \u010cSOB plays in people\u2019s lives \u2013 supporting them when they want to make a change, guiding them through important decisions, or protecting them when things don\u2019t go according to plan.\u201d\\u003c\/h4\\u003e\\n\\u003ch5\\u003eJi\u0159\u00ed J\u00f3n, Executive Director for Group Communications and Marketing \u010cSOB\\u003c\/h5\\u003e\",\"blockId\":\"ZdDYXa\",\"blockUniqueClass\":\"lazyblock-text-full-width-ZdDYXa\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22C%CC%8CSOB%20campaign%20vccp%20prague-2%22,%22caption%22:%22%22,%22description%22:%7B%22raw%22:%22%22,%22rendered%22:%22%3Cp%20class=%5C%22attachment%5C%22%3E%3Ca%20href='https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2026\/04\/CSOB-campaign-vccp-prague-2-scaled.jpg'%3E%3Cimg%20loading=%5C%22lazy%5C%22%20decoding=%5C%22async%5C%22%20width=%5C%22300%5C%22%20height=%5C%22150%5C%22%20src=%5C%22https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2026\/04\/CSOB-campaign-vccp-prague-2-300x150.jpg%5C%22%20class=%5C%22attachment-medium%20size-medium%5C%22%20alt=%5C%22%5C%22%20srcset=%5C%22https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2026\/04\/CSOB-campaign-vccp-prague-2-300x150.jpg%20300w,%20https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2026\/04\/CSOB-campaign-vccp-prague-2-1024x512.jpg%201024w,%20https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2026\/04\/CSOB-campaign-vccp-prague-2-768x384.jpg%20768w,%20https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2026\/04\/CSOB-campaign-vccp-prague-2-1536x768.jpg%201536w,%20https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2026\/04\/CSOB-campaign-vccp-prague-2-2048x1024.jpg%202048w,%20https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2026\/04\/CSOB-campaign-vccp-prague-2-1920x960.jpg%201920w%5C%22%20sizes=%5C%22auto,%20(max-width:%20300px)%20100vw,%20300px%5C%22%20\/%3E%3C\/a%3E%3C\/p%3E%5Cn%22%7D,%22id%22:9968,%22link%22:%22https:\/\/www.vccp.com\/czechia\/work\/csob\/partner-for-change\/attachment\/csob-campaign-vccp-prague-2%22,%22url%22:%22https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2026\/04\/CSOB-campaign-vccp-prague-2-scaled.jpg%22,%22sizes%22:%22%22%7D\",\"blockId\":\"lsb6U\",\"blockUniqueClass\":\"lazyblock-image-full-width-lsb6U\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp\\u003eThe campaign runs across TV, online, social, radio and out-of-home, supported by PR and non-traditional formats. 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Yet many still assume cyber attacks only happen to large corporations.\\u003c\/p\\u003e\\n\\u003cp\\u003eTogether with Mastercard and the Czech Police, \u010cSOB launched an initiative aimed at educating 250,000 businesses and institutions about cybersecurity risks and helping them better protect themselves.\\u003c\/p\\u003e\\n\\u003cp\\u003eTo make the threat feel real, we brought the problem to life in a series of ads portraying some of the most common cybersecurity threats businesses face today \u2013 and \\u003cstrong\\u003ethe damage a single click can cause\\u003c\/strong\\u003e.\\u003c\/p\\u003e\",\"blockId\":\"Z1xlyfv\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z1xlyfv\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"1191139065\",\"blockId\":\"Z2s2fld\",\"blockUniqueClass\":\"lazyblock-video-Z2s2fld\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"1191143883\",\"blockId\":\"Z13GmCX\",\"blockUniqueClass\":\"lazyblock-video-Z13GmCX\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"1191151190\",\"blockId\":\"ZelNrF\",\"blockUniqueClass\":\"lazyblock-video-ZelNrF\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22Mise%20250%20elevator%20landscape%22,%22caption%22:%22%22,%22description%22:%7B%22raw%22:%22%22,%22rendered%22:%22%3Cp%20class=%5C%22attachment%5C%22%3E%3Ca%20href='https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2026\/05\/Mise-250-elevator-landscape-scaled.jpg'%3E%3Cimg%20loading=%5C%22lazy%5C%22%20decoding=%5C%22async%5C%22%20width=%5C%22300%5C%22%20height=%5C%22150%5C%22%20src=%5C%22https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2026\/05\/Mise-250-elevator-landscape-300x150.jpg%5C%22%20class=%5C%22attachment-medium%20size-medium%5C%22%20alt=%5C%22%5C%22%20srcset=%5C%22https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2026\/05\/Mise-250-elevator-landscape-300x150.jpg%20300w,%20https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2026\/05\/Mise-250-elevator-landscape-1024x512.jpg%201024w,%20https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2026\/05\/Mise-250-elevator-landscape-768x384.jpg%20768w,%20https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2026\/05\/Mise-250-elevator-landscape-1536x768.jpg%201536w,%20https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2026\/05\/Mise-250-elevator-landscape-2048x1024.jpg%202048w,%20https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2026\/05\/Mise-250-elevator-landscape-1920x960.jpg%201920w%5C%22%20sizes=%5C%22auto,%20(max-width:%20300px)%20100vw,%20300px%5C%22%20\/%3E%3C\/a%3E%3C\/p%3E%5Cn%22%7D,%22id%22:9978,%22link%22:%22https:\/\/www.vccp.com\/czechia\/work\/csob\/one-click\/attachment\/mise-250-elevator-landscape%22,%22url%22:%22https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2026\/05\/Mise-250-elevator-landscape-scaled.jpg%22,%22sizes%22:%22%22%7D\",\"blockId\":\"Z6yYau\",\"blockUniqueClass\":\"lazyblock-image-full-width-Z6yYau\"} \/-->","post_title":"One Click","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"one-click","to_ping":"","pinged":"","post_modified":"2026-05-13 10:26:37","post_modified_gmt":"2026-05-13 09:26:37","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/czechia\/?post_type=work&#038;p=9973","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}}],"related_content_title":"You may also like","hide_related_items":[],"visible_on_home_page":["1"]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/czechia\/wp-json\/wp\/v2\/work\/10007","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/czechia\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/czechia\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/czechia\/wp-json\/wp\/v2\/users\/74"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/czechia\/wp-json\/wp\/v2\/media?parent=10007"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}