{"id":598,"date":"2020-06-23T16:26:17","date_gmt":"2020-06-23T15:26:17","guid":{"rendered":"https:\/\/www.vccp.com\/prague\/?page_id=598"},"modified":"2025-11-05T15:15:03","modified_gmt":"2025-11-05T15:15:03","slug":"about-us","status":"publish","type":"page","link":"https:\/\/www.vccp.com\/czechia\/about-us","title":{"rendered":"Our Vision"},"content":{"rendered":"\n

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\r\n Our challenger attitude transforms the fortunes of our clients. <\/blockquote>\r\n \r\n \t\t\t <\/div>\r\n \r\n
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VCCP is the global challenger network for challenger brands. We create enduring brand platforms that deliver value for our client’s businesses and bring to life creative ideas that populate culture. Our clients are the world\u2019s most recognisable challenger brands, including Google, EasyJet, Cadbury, O2, Cathay Pacific and Canon.

Our Prague office opened in 2010 and today we\u2019re a team of over 110 people from many different nationalities, servicing clients such as Albert, \u010cSOB, Plze\u0148sk\u00fd Prazdroj, and Shell. For us, success means inspiring people to eat better with Albert, breathing new life into the beer category with Proud, challenging Czechs\u2019 scepticism toward new energy solutions with E.ON, or breaking stereotypes around drink choices with Birell.<\/p> \t\t<\/div>\r\n \t\t\r\n <\/div>\r\n \r\n <\/div>\r\n<\/section><\/div>\n\n

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Our Principles<\/h2>\n

VCCP was founded on 24th January 2002 by Charles (V), Rooney (C), Adrian (C) and Ian (P). They were united by their desire to challenge the bad habits of the big global agencies they had previously worked at. So, on our very first day of business we created ten founding principles. They are our code of conduct, our contract to one another and our contract with our clients.<\/p>\n

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\n \"Be\n Be on time<\/span>\n <\/div>\n
\n \"Be\n Be honest<\/span>\n <\/div>\n
\n \"Be\n Be approachable<\/span>\n <\/div>\n
\n \"Be\n Be happy<\/span>\n <\/div>\n
\n \"Be\n Be clear<\/span>\n <\/div>\n
\n \"Be\n Be agile<\/span>\n <\/div>\n
\n \"Be\n Be lean<\/span>\n <\/div>\n
\n \"Be\n Be proud<\/span>\n <\/div>\n
\n \"Be\n Be responsible<\/span>\n <\/div>\n
\n \"Be\n Be unprecious<\/span>\n <\/div>\n <\/div>\n <\/div>\n\n
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\n \"Be\n Be on time<\/span>\n <\/div>\n <\/div>\n
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\n \"Be\n Be honest<\/span>\n <\/div>\n <\/div>\n
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\n \"Be\n Be approachable<\/span>\n <\/div>\n <\/div>\n
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\n \"Be\n Be happy<\/span>\n <\/div>\n <\/div>\n
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\n \"Be\n Be clear<\/span>\n <\/div>\n <\/div>\n
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\n \"Be\n Be agile<\/span>\n <\/div>\n <\/div>\n
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\n \"Be\n Be lean<\/span>\n <\/div>\n <\/div>\n
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\n \"Be\n Be proud<\/span>\n <\/div>\n <\/div>\n
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\n \"Be\n Be responsible<\/span>\n <\/div>\n <\/div>\n
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\n \"Be\n Be unprecious<\/span>\n <\/div>\n <\/div>\n <\/div>\n \n \n Previous<\/span>\n <\/a>\n \n \n Next<\/span>\n <\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div> \r\n<\/div>\n\n
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OUR PEOPLE<\/h2>\n \n \n <\/div>\n<\/section><\/div>\n\n
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\n Helena de la Barre \n Managing Director<\/span> <\/h3>\n \n
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Prior to joining VCCP and opening its Prague office, Helena worked for several communication agencies in the Czech Republic, Mexico and the UK.<\/p>\n

Her extensive experience includes FMCG Practice Leader at Euro RSCG Prague, developing strategies and integrated campaigns for Opavia, Kraft Foods, Danone Baby Food, Bongrain. She coordinated the global strategy and communications for Roche pharma brands out of D\u2019Arcy London, and worked on a number of P&G brands across Latin America from D\u2019Arcy Mexico City.<\/p>\n

In her free time she loves coaching, travel and yoga.<\/p> <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n<\/section><\/div>\n\n

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\n Henri de la Barre \n Strategic Planning Director<\/span> <\/h3>\n \n
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Henri brings over 20+ years of Account Management & Planning experience with a strong combination of international and local Czech experience. He has worked on a wide range of categories including FMCG\u2019s, Health and Beauty, Tourism, Retail, Banking, Telecoms, Energy and Automotive. Henri holds a Masters Degree in International Business and Marketing. He has worked around the world including Germany, Latin America and the UK which has helped him master five different languages.<\/p>\n

Henri joined VCCP from Mark\/BBDO Prague, where he was Strategy Planning Director, Board Member. During this time he also joined the International BBDO University Faculty from 2005 to 2010. Henri has deep passion for music and plays drums whenever possible.<\/p> <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n<\/section><\/div>\n\n

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\n Dejan Stajnberger \n Creative Director<\/span> <\/h3>\n \n
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Portugal, Greece, Slovakia, or Serbia… Dejan has wealth of international experience in CEE having lived and worked there for many years. Before opening VCCP Prague with Helena, he was a creative leader at a number of highly prestigious advertising agencies.<\/p>\n

As a result he has won many of the major Czech and international advertising awards including Eurobest, EPICA, Cannes short lists, London International, NY Festival, Golden Drum, Art Directors Club of Europe, Moscow International, EFFIE amongst others and finaly ADC CZ – award for personal life contribution to the ad industry in Czech Republic.<\/p>\n

He always aims to be the best \u2013 be that on the basketball field or playing his beloved guitar.<\/p> <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-598","page","type-page","status-publish","hentry"],"acf":{"hero_video":"","hero_image":{"ID":8328,"id":8328,"title":"heroimage","filename":"heroimage.jpg","filesize":198326,"url":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2020\/08\/heroimage.jpg","link":"https:\/\/www.vccp.com\/czechia\/about-us\/attachment\/heroimage","alt":"","author":"7","description":"","caption":"","name":"heroimage","status":"inherit","uploaded_to":598,"date":"2020-08-10 16:16:27","modified":"2020-08-10 16:26:15","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/czechia\/wp-includes\/images\/media\/default.png","width":1920,"height":720,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2020\/08\/heroimage-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2020\/08\/heroimage-300x113.jpg","medium-width":300,"medium-height":113,"medium_large":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2020\/08\/heroimage-768x288.jpg","medium_large-width":640,"medium_large-height":240,"large":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2020\/08\/heroimage-1024x384.jpg","large-width":640,"large-height":240,"1536x1536":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2020\/08\/heroimage-1536x576.jpg","1536x1536-width":1536,"1536x1536-height":576,"2048x2048":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2020\/08\/heroimage.jpg","2048x2048-width":1920,"2048x2048-height":720,"Header":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2020\/08\/heroimage-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2020\/08\/heroimage.jpg","Wide-width":1920,"Wide-height":720,"Square":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2020\/08\/heroimage-1152x720.jpg","Square-width":768,"Square-height":480,"Tall":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2020\/08\/heroimage-768x720.jpg","Tall-width":307,"Tall-height":288,"Mobile":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2020\/08\/heroimage-768x720.jpg","Mobile-width":768,"Mobile-height":720,"Facebook":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2020\/08\/heroimage-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2020\/08\/heroimage-768x720.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":720,"Grid-Item-Wide":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2020\/08\/heroimage-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2020\/08\/heroimage-384x720.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":576}},"meta-description":"","meta-title":"","social-media-image":false,"relateditems":false,"related_content_title":"You may also like","hide_related_items":[]},"lang":"en","translations":{"en":598},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.vccp.com\/czechia\/wp-json\/wp\/v2\/pages\/598","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/czechia\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.vccp.com\/czechia\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/czechia\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/czechia\/wp-json\/wp\/v2\/comments?post=598"}],"version-history":[{"count":59,"href":"https:\/\/www.vccp.com\/czechia\/wp-json\/wp\/v2\/pages\/598\/revisions"}],"predecessor-version":[{"id":9894,"href":"https:\/\/www.vccp.com\/czechia\/wp-json\/wp\/v2\/pages\/598\/revisions\/9894"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/czechia\/wp-json\/wp\/v2\/media?parent=598"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}