{"id":9597,"date":"2024-02-06T13:43:29","date_gmt":"2024-02-06T13:43:29","guid":{"rendered":"https:\/\/www.vccp.com\/prague\/?post_type=news&p=9597"},"modified":"2024-02-06T13:43:30","modified_gmt":"2024-02-06T13:43:30","slug":"vccp-appointed-as-the-agency-partner-for-pilsner-urquell-on-local-markets","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/czechia\/news\/2024\/feb\/vccp-appointed-as-the-agency-partner-for-pilsner-urquell-on-local-markets","title":{"rendered":"VCCP appointed as the agency partner for Pilsner Urquell on local markets"},"content":{"rendered":"
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We are proud to announce our selection by Pilsner Urquell, a brand of Plze\u0148sk\u00fd Prazdroj, to lead its ATL communications in the Czech and Slovak markets. This collaboration is an extension of our global partnership with the brand.<\/p>\n <\/div>\n<\/section><\/div>\n\n

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\n We were looking for a partner who would approach the brand with respect for its tradition and significance but also bring a fresh perspective and challenge our thinking. \n Krist\u00fdna Terekov\u00e1, Senior Brand Manager of Pilsner Urquell<\/cite> <\/blockquote>\n\n <\/div>\n <\/section><\/div>\n\n
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Last year, the Pilsner Urquell brand entrusted VCCP with its global communication, which has been running since last April.<\/p>\n <\/div>\n<\/section><\/div>\n\n

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\n The new creative platform has been successful in the markets where we have introduced it so far, and we plan to expand it to other export countries. \n Zuzana Dudov\u00e1, Marketing Manager of Pilsner Urquell<\/cite> <\/blockquote>\n\n <\/div>\n <\/section><\/div>\n\n
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Two different agency teams will be responsible for international and local communication at VCCP. Additionally to Pilsner Urquell, VCCP has an ongoing collaboration with Plze\u0148sk\u00fd Prazdroj on Birell, a leading brand of non-alcoholic beer.<\/p>\n <\/div>\n<\/section><\/div>\n\n

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\n Helping to spread the reputation of Pilsner Urquell worldwide is an honor, and we’re equally committed to developing communications for such an iconic brand in its home market. Czech beer consumers are discerning customers to say the least. Pilsner Urquell, in particular, is under the close scrutiny of the entire nation, posing an exciting challenge for us. \n Ond\u0159ej Fiala, Business Director at VCCP<\/cite> <\/blockquote>\n\n <\/div>\n <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":63,"template":"","categories":[191],"class_list":["post-9597","news","type-news","status-publish","hentry","category-agency-news"],"acf":{"capability_ids":["988"],"client_id":"9413","author":false,"hero_video":"","hero_image":{"ID":9600,"id":9600,"title":"LP header","filename":"LP-header.png","filesize":2261715,"url":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2024\/02\/LP-header.png","link":"https:\/\/www.vccp.com\/czechia\/news\/2024\/feb\/vccp-appointed-as-the-agency-partner-for-pilsner-urquell-on-local-markets\/attachment\/lp-header-4","alt":"","author":"63","description":"","caption":"","name":"lp-header-4","status":"inherit","uploaded_to":9597,"date":"2024-02-06 13:38:56","modified":"2024-02-06 13:38:56","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.vccp.com\/czechia\/wp-includes\/images\/media\/default.png","width":1920,"height":720,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2024\/02\/LP-header-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2024\/02\/LP-header-300x113.png","medium-width":300,"medium-height":113,"medium_large":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2024\/02\/LP-header-768x288.png","medium_large-width":640,"medium_large-height":240,"large":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2024\/02\/LP-header-1024x384.png","large-width":640,"large-height":240,"1536x1536":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2024\/02\/LP-header-1536x576.png","1536x1536-width":1536,"1536x1536-height":576,"2048x2048":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2024\/02\/LP-header.png","2048x2048-width":1920,"2048x2048-height":720,"Header":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2024\/02\/LP-header.png","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2024\/02\/LP-header.png","Wide-width":1920,"Wide-height":720,"Square":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2024\/02\/LP-header-768x720.png","Square-width":768,"Square-height":720,"Tall":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2024\/02\/LP-header-307x615.png","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2024\/02\/LP-header-768x720.png","Mobile-width":768,"Mobile-height":720,"Facebook":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2024\/02\/LP-header-1200x630.png","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2024\/02\/LP-header-768x720.png","Grid-Item-Square-width":768,"Grid-Item-Square-height":720,"Grid-Item-Wide":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2024\/02\/LP-header-768x384.png","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2024\/02\/LP-header-307x615.png","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"Pro lok\u00e1ln\u00ed trhy si Pilsner Urquell vybral VCCP","meta-description":"Zna\u010dka Pilsner Urquell spole\u010dnosti Plze\u0148sk\u00fd Prazdroj si ve v\u00fdb\u011brov\u00e9m \u0159\u00edzen\u00ed pro \u010desk\u00fd a slovensk\u00fd trh vybrala agenturu VCCP. ","social-media-image":false,"news_id":"191","relateditems":false,"related_content_title":"You may also like","hide_related_items":[],"visible_on_home_page":["1"]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/czechia\/wp-json\/wp\/v2\/news\/9597","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/czechia\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.vccp.com\/czechia\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/czechia\/wp-json\/wp\/v2\/users\/63"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/czechia\/wp-json\/wp\/v2\/media?parent=9597"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vccp.com\/czechia\/wp-json\/wp\/v2\/categories?post=9597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}