{"id":8761,"date":"2019-10-17T10:03:00","date_gmt":"2019-10-17T09:03:00","guid":{"rendered":"https:\/\/www.vccp.com\/prague\/?post_type=news&#038;p=8761"},"modified":"2020-08-25T15:02:44","modified_gmt":"2020-08-25T14:02:44","slug":"recovering-the-promise-of-1989","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/czechia\/news\/2019\/oct\/recovering-the-promise-of-1989","title":{"rendered":"23rd Forum 2000 Conference October 13 \u2013 15, 2019"},"content":{"rendered":"<div class=\"lazyblock-two-column-text-quote-image-2lQ1Gj wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          Recovering the promise of 1989                  <\/blockquote>\r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>30 years ago, we were given the promise of freedom and democracy, but was it truly fulfilled? Can you still hear the keys of 1989 jingling? For that is the significant sound we should never forget.<br \/>VCCP along with Target pictures production created a new spot based on the symbol of the keys to promote the 23rd conference held by Forum 2000 this October in Prague.<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-video-28wNRn wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/363556019?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"template":"","categories":[191],"class_list":["post-8761","news","type-news","status-publish","hentry","category-agency-news"],"acf":{"author":false,"hero_video":"","hero_image":{"ID":8762,"id":8762,"title":"IMG_4806","filename":"IMG_4806.jpg","filesize":129354,"url":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2020\/08\/IMG_4806.jpg","link":"https:\/\/www.vccp.com\/czechia\/news\/2019\/oct\/recovering-the-promise-of-1989\/attachment\/img_4806","alt":"","author":"2","description":"","caption":"","name":"img_4806","status":"inherit","uploaded_to":8761,"date":"2020-08-19 09:03:37","modified":"2020-08-19 09:03:37","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/czechia\/wp-includes\/images\/media\/default.png","width":1920,"height":720,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2020\/08\/IMG_4806-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2020\/08\/IMG_4806-300x113.jpg","medium-width":300,"medium-height":113,"medium_large":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2020\/08\/IMG_4806-768x288.jpg","medium_large-width":640,"medium_large-height":240,"large":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2020\/08\/IMG_4806-1024x384.jpg","large-width":640,"large-height":240,"1536x1536":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2020\/08\/IMG_4806-1536x576.jpg","1536x1536-width":1536,"1536x1536-height":576,"2048x2048":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2020\/08\/IMG_4806.jpg","2048x2048-width":1920,"2048x2048-height":720,"Header":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2020\/08\/IMG_4806-1920x720.jpg","Header-width":1920,"Header-height":720,"Square":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2020\/08\/IMG_4806-720x720.jpg","Square-width":720,"Square-height":720}},"meta-title":"Recovering the promise of 1989","meta-description":"30 years ago, we were given the promise\u00a0of freedom and democracy, but was it truly fulfilled? Can you still hear the keys of 1989 jingling? For that is the significant sound weshould never forget. VCCP along with Target pictures production created a new spot based on the symbol of the keys to promote the 23rd conference held by Forum 2000 this October in Prague.","social-media-image":"https:\/\/www.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2020\/08\/IMG_4806.jpg","news_id":"191","relateditems":[{"relateditem":{"ID":8768,"post_author":"3","post_date":"2019-09-25 10:24:04","post_date_gmt":"2019-09-25 09:24:04","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eThe task of creating this campaign was truly appreciated in our office \u2013 simply, because we loved its goal. We encouraged small business owners to use a \u010cSOB loan with no interest in the second half of repayment, and other services that paid off. All for one simple reason. To help the small businesses stay.\\u003cem\\u003e\u00a0 \u00a0\\u003c\/em\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003eWe had no trouble engaging people on the topic. Over 7,500 small businesses closed down just the year before. On this particular campaign, we didn\u00b4t aim at selling any numbers or products. We wanted to show people \u010cSOB was on their side.\u00a0The campaign explained very clearly:\u00a0\\u003cem\\u003eYour business does not have to leave like the other unfortunate ones. We are here to help you stay.\\u003c\/em\\u003e\u00a0\\u003cem\\u003eAnd grow further\\u003c\/em\\u003e. This central idea got very easily translated to the screen\u00a0\u2013\u00a0and a product proposition was brought to life in a minute.\\u003c\/p\\u003e\",\"quote\":\"The campaign came with real emotions because what we showed and said was simply true.\",\"blockId\":\"ZBHSJd\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-ZBHSJd\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"362304738\",\"blockId\":\"nP05G\",\"blockUniqueClass\":\"lazyblock-video-nP05G\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eThe adverts were created without a single use of 3D animation and with incredible results: a double growth of loans in the given segment, with almost 1,000 new loans as an immediate response to the campaign, and an Art Directors Club award of 2015.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe campaign was further supported by on-line, OOH, radio, internal communication and POSM. 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It provides a platform for global leaders, as well as thinkers and courageous individuals from every field of endeavour, to openly debate and share these critical issues.\\u003c\/p\\u003e\\n\\u003cp\\u003eWe in VCCP Prague are very proud to have been creating the visual style for The Forum 2000 Foundation. For the 20th Conference held October 16-19, 2016, called The Courage to Take Responsibility, we used the very theme of the conference as the core of our concept in order to stress its urgency.\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003eDemocratic leadership seemed to be in crisis, contending with a lack of vision, responsibility, and perhaps even courage to lead. Emerged questions like:\\u003c\/p\\u003e\\n\\u003cp\\u003eAre the current democratic systems unable to generate true leaders?\\u003c\/p\\u003e\\n\\u003cp\\u003eIs the growing authoritarianism in the world a result of the weakness of democratic leadership?\\u003c\/p\\u003e\\n\\u003cp\\u003eWhere are the Havels, Churchills, or Mandelas of today?\\u003c\/p\\u003e\",\"blockId\":\"Z19Q7wM\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z19Q7wM\"} \/-->\n\n<!-- wp:lazyblock\/two-column-images {\"items\":\"%5B%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22work-forum-2-left%22,%22caption%22:%22%22,%22id%22:8788,%22link%22:%22https:\/\/www.vccp.com\/prague\/?attachment_id=8788%22,%22url%22:%22https:\/\/www.vccp.com\/prague\/wp-content\/uploads\/sites\/6\/2020\/08\/work-forum-2-left.jpg%22%7D%7D,%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22work-forum-2-right%22,%22caption%22:%22%22,%22id%22:8789,%22link%22:%22https:\/\/www.vccp.com\/prague\/?attachment_id=8789%22,%22url%22:%22https:\/\/www.vccp.com\/prague\/wp-content\/uploads\/sites\/6\/2020\/08\/work-forum-2-right.jpg%22%7D%7D%5D\",\"blockId\":\"Z10L0zQ\",\"blockUniqueClass\":\"lazyblock-two-column-images-Z10L0zQ\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eIn VCCP Prague, we had no other choice but to come up with nothing less than the best possible embodiment of them all: for our tailor-made concept \\u0022Leaders of Tomorrow\\u0022, we designed a number of fictitious controversial figures, such as John Lenin, Martin Luther Kim or Mahatma Kaddafi. We openly called on the general public for their thoughts and their contribution on the subject.\\u003c\/p\\u003e\\n\\u003cp\\u003eIn 2016, the campaign spoke out loud\u00a0\u2013 and even today, the central thought of growing authoritarianism as a result of weakening democratic leadership definitely deserves nationwide attention. We are thus more than glad that our concept helped to highlight this pressing issue.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe Forum 2000 was founded in 1996 as a joint initiative by the late Czech President V\u00e1clav Havel, Japanese philanthropist Yohei Sasakawa, and\u00a0Nobel Peace Prize Laureate Elie Wiesel. The conferences and\u00a0other events are\u00a0annually held in\u00a0Prague, and since 1997 they have attracted a\u00a0number of\u00a0prominent thought leaders, Nobel laureates, former and\u00a0acting politicians, business leaders and\u00a0other individuals, whose common denominative is\u00a0experience with bearing responsibility, including Bill Clinton, His\u00a0Holiness the\u00a0Dalai Lama, Henry Kissinger,\u00a0Nicholas Winton, or Madeleine Albright.\\u003c\/p\\u003e\\n\\u003cp\\u003e*Sincere thanks to The Forum 2000 Foundation website for providing information and phrasing used.\\u003c\/p\\u003e\",\"quote\":\"\\u0022This campaign was very different from those we were normally used to creating. It has a much tougher goal than the others, not boosting sales or generating profit. 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