A soccer player with a blue and white striped tshirt that reads Paddy Power


We help build businesses, brands and organisations through the power of sport and entertainment

Building brands, working with rights holders and creating live experiences with a fresh perspective.

Openly collaborative and constantly curious, we are creating impact by challenging convention, unified in the belief that great minds don’t always think alike.

What we do


1. Strategy & Consulting Through insights based on robust data, we help create and deliver strategies for brands, rights holders, athletes and governing bodies.

2. Activation In an age of experience, we use to passion points of sport and entertainment to bring great ideas to life through experiential, events, hospitality and more.

3. Communications While content is king, distribution is queen. Our content, to the right people, on the right channels, at the right time

4. Content & Media We create insight driven content ideas to engage users across a consumer journey. Our ideas are underpinned by robust Paid-Owned-Earned media strategies to ensure they are seen by the right people, in the right places, at the right time.

5. Creative Development Great creative is b own out of great strategy and our team of creative minds work hand in hand with our strategies to ideate, conceptualise and deliver big ideas for our clients.


We work with rights holders and properties as an extension of their team: consulting on their strategy and selling their sponsorship assets. 1. Property Representation We are an extension of the team for many of the biggest rights owners in the industry consulting and selling on their behalf. 2. Partnership Negotiation We’re deal markers. Our diversity of experience allows us to negotiate partnerships, which deliver genuine value for both parties. 3. Talent Management We represent some of the biggest and brightest names in sport, both past and present, from around the world.


We have in-house specialists in technology, innovation, branding, hospitality and events, all working together to create and deliver unforgettable live experiences. 1. Environmental Branding Any size, any material, any purpose: we deliver branding for cities, events and stadia which people remember. 2. Experiential Holograms, illuminations, virtual reality and digital mapping are just some of the ways, which we are bringing ideas to life for our clients. 3. Hospitality From the first ticket delivery to the final guest departing we manage the full hospitality experience for our clients so that their clients enjoy an experience they’ll never forget. 4. Events We bring to life brilliant through memorable events for our clients. We also create and deliver owned mass participation events encouraging people to live a healthy active lifestyle. 5. Production Fireworks, flyovers, flashing lights and more. We specialise in producing memorable live experiences.

our people

Stephanie Brimacombe Group Managing Director, Chime

Stephanie’s background is in PR, where she specialised in luxury travel and property. After this she co-founded her own firm, Cicada Marketing. While she was there, she raced to the North Pole and raised £50,000 for Mencap. On the same trip were VCCP’s very own Michael Sugden and Andrew Peake, who can honestly say that they went to the ends of the earth to recruit her. When they all got back to London, Steph joined VCCP. After her first year as Marketing and New Business Director, VCCP was named Agency of the Year. She’s now Group Chief Marketing Officer and a member of the VCCP Partnership Management Team.

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