Pete Grenfell Managing Director, VCCP Kin
Pete heads up the 90 strong VCCP Kin team, with responsibility for agency leadership, new business and (most importantly) ensuring all our people and clients are happy. Prior to this he founded and ran VCCP’s Sydney office for 4 years, helping it grow to be a major player on the advertising scene in Australia, with clients such as ING Direct, Fitness First and Compare the Market. He has a strong background in digital and content, having spent a number of years creating campaigns and numerous digital firsts for the biggest entertainment properties in the world, from Lara Croft to Shrek to Harry Potter. He originally joined VCCP in 2008 to run integrated accounts for McDonald’s, Unilever as well as the London 2012 Olympic Games before progressing to Head of Digital.