Media

James Shoreland Chief Executive Officer, VCCP Media

James has recently joined VCCP Media as CEO. James has a wealth of experience from his 25 years in the industry, working across a huge range of clients such as Nike, British Airways, Deliveroo, Walt Disney Studios and NatWest. Prior to joining VCCP Media, James was CEO of Initiative, where he worked since 2017. Before Initiative, he worked in Los Angeles and New York leading Communication Strategy agencies. In 2022, James was named one of the industry’s top ten media suits by Campaign.

Will Parish Chief Strategy Officer, VCCP Media

Will has recently joined VCCP Media as Chief Strategy Officer. Will joins from Initiative, where he also held the role of CSO. During his tenure at IPG’s Initiative, Will helped the agency win clients such as Deliveroo, NatWest and Nike. Will previously worked at IPG Mediabrands and UM Worldwide. In 2022, Campaign named Will one of the industry’s top ten planners, and he is proud to sit on APG’s Committee.

Tara Marus Chief Operating Officer, VCCP Media

Tara has 20+ years’ experience working in both network and independent full service media and advertising agencies. She joined Chime owned Pure Media in 2009 and subsequently led the integration of the business in to VCCP in January 2018. She is now part of the management team driving the challenger and integrated ethos at VCCP. Tara has worked on various challenger clients including Jeep, Mercedes, Triumph Investec, and Abbott.

Simon Jenkins Chief Planning Officer, VCCP Media

With over 20 years of media agency experience, Simon Jenkins has worked across a number of disciplines, planning, buying and client management, on a  wide range of categories and clients, including; Orange, AXA, TUI, and KIA Motors.

Simon has won IPA Effectiveness Awards and seeks to put audience insights at the heart of all media plans to generate real business change.