Customer Engagement

For too long, brands have been focused on short-term engagement metrics and operational efficiencies in their 1-to-1 customer communications - and often at the expense of any brand association. At VCCP we're helping brands change the way they build customer relationships by using customer insights, data, technology and creativity to positively influence customer behaviour and solve business problems.

We create enduring relationships that drive long term value and brand love. We call it 'Brand Intimacy.'

Agency News

Table19 joins VCCP

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OUR PEOPLE

Matt Broekhuizen Head of Customer Engagement

Matt joined VCCP in 2022 from Table19, an independent agency that he founded in 2008 with a specific focus on Customer Engagement. His experience includes a world-class client roster including BlackRock, Investec Private Banking, Sainsbury’s, Nectar, Blackberry and Sky.

Matt leads the Customer Engagement team for VCCP and has overall responsibility for all VCCP’s Customer Engagement Clients including Canon, Sage, Cadbury, Vitality, Fortnum & Mason, NewDay, TfL and Abbott.

Emma Clark Head of Strategy Customer Engagement

Emma also joined VCCP in 2022 from Table19.  At T19 she led the strategy for the agency’s full client roster including Investec Private Bank, BlackRock, HSBC, Nectar, Moet Hennessy UK, Carphone Warehouse, Yorkshire Building Society and Sky.

Emma now leads the strategy for all VCCP’s Customer Engagement clients and is helping clients like Canon, Cadbury, Sage, Abbott, TfL and Vitality develop world class customer engagement programmes.